Articles

Jul
23

More Than a Logo Change: Rebrand Reflections

Your association’s brand is your image, or the perception of the association by your target audiences. In short, it’s your association’s personality. Often we think of a rebrand as changing your association’s logo—but it’s more complicated than that. Rebranding also involves your color scheme, tagline, and messaging. It includes your print and digital communications such […]

By Sheri Singer | Transform Culture
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Jul
19

Two Learning Trends to Watch Out For

We research the trends that are impacting the market for lifelong learning that you can read about here. In this article, we want to highlight two trends in particular that we feel are relevant to AssociationSuccess.org readers. VIRTUAL CONFERENCES Associations have been slow to jump on this growing trend. According to our most recent research, under 16.2% of associations […]

By Celisa Steele & Jeff Cobb | Engage People
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Jul
17

Shifting Your Digital Focus to Unlock Potential

Association leaders need to shift their focus from looking at how digital technologies can make their operations easier, to concentrating on gaining clarity about their community’s needs to do better in their careers. Associations view themselves as different from for-profit corporations. True, they are mission driven, not profit driven. But in one respect this mission-driven […]

By Clive Roux | Engage People
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Jul
16

Creating a Knowledge Community: Where Technology Meets Need

I believe that technologists too often focus on technology. Key organizational problems are no longer technology specific, and technology issues themselves are not the target of our broader problem-solving efforts (or at least they shouldn’t be). Instead, technology is implicated on a broader, more strategic level, across the entire structure of the organization. This means that […]

By Reggie Henry | Transform Culture
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Jul
12

Surveys, Research and Bias-Free Questions

The Association for Women in Science (AWIS) has been around for almost 50 years. We are multi-sector and multi-discipline with members in universities, corporations, government, non-profits, and all areas of science. Recently, we have noticed a change in the makeup of our membership, with many younger members joining the organization, in addition to our mid- to […]

By Cindy Simpson | Invigorate Revenue
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Jul
10

Bake Learning Into Culture

I am lucky to work for an organization that values lifelong learning. For me, keeping on top of my field and enhancing my skill set does not come second to my day-to-day work—it is an integral part of it. How can organizations make professional development a part of their culture and the air that they […]

By Dana Murn-Kohal | Transform Culture
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Jul
09

An Association Rebrand From Start to Finish

WHY REBRAND? Identity At the Society of Women Engineers (SWE), we have over 40,000 members around the globe. The organization was founded in 1950 and nothing about the brand had changed since then. It became clear that changing the visual aspects of the association’s messaging was a high priority. Technology has changed and the way we […]

By Andrew Navolio | Invigorate Revenue
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Jul
05

Entrepreneurship: Limbering up for Organizational Flexibility

Entrepreneurship isn’t a word that you hear often in the association space. Why not? Is it because associations aren’t able to think entrepreneurially? If we take entrepreneurial thinking to be a focus on the mission as well as on the bottom line, our organizations are perfectly poised to embrace this framework because we have passion, vision, […]

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Jul
03

Laying the Groundwork for Organizational Change

Language matters. It matters for many reasons; not least because when different perspectives and priorities collide, the way we communicate can set the stage for moving forward. Thinking carefully about language and communication when implementing a culture shift in your association can help establish and cement the tone of the change, and turn a potentially challenging […]

By Rhea Steele | Transform Culture
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Jul
02

How Artificial Intelligence Improved Our Virtual Conference

What comes to mind when you think about Artificial Intelligence? Is it images of robots, machinery, and science fiction movies? In fact, AI has already made its way into our homes and offices, and that is great news, because it is successfully automating processes and taking care of the most arduous of tasks. With that […]

By Arianna Rehak | Engage People
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