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Feb
11

How Do We Bring Advocacy Into The 21st Century?

In an age of hyper-transformation fueled by advances in technology, the association industry’s advocacy efforts must evolve past merely “mobilizing members” to amassing an expanded base of supporters to advance our legislative goals. This evolution requires both a shift in thinking and a recognition that technology provides a platform for value creation. Technology no longer […]

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Feb
07

Change One Thing

One of the hardest things about changing learning is how BIG it all seems. You may know something needs to change, but not what. Or maybe you know what, but not how. Let’s start by addressing why we need to change: our members. At the CPA Center of Excellence® and Indiana CPA Society, these members consist […]

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Feb
05

What Exactly Is Predictive Analytics?

Everyone is talking about how AI and predictive analytics are changing the world. But what does this change actually look like, and how does it work? Predictive analytics goes something like this: Data is collected. This could comprise of all sorts of things: web clicks, demographic information, email campaigns or sales, to name a few. […]

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Feb
04

Book of the Month – February 2019

Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! Association 4.0: Positioning for Success in an Era of Disruption bySherry Budziak […]

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Jan
31

Work-Life Integration: The Case For Remote Careers

The phrase work-life balance has never sat well with me. The two aren’t always as separate as the term suggests.The concept gets even more vague when you make the switch from a brick-and-mortar workplace to working from your desk at home, like I did in 2017. At the association management company where I work, I am currently the only […]

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Jan
29

What Makes You More Productive At Work?

When AssociationSuccess.org gathered feedback from the SURGE community about what organizational problem keeps them up at night, the most common challenge expressed was that people have more work to do than they have time. Many associations work in a context where financial and human resources are limited, or at least perceived to be so. Self-imposed […]

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Jan
28

The Real Value of Associations for Members

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” Or, “I was assigned a big project no one in our company had attempted but, I found help through the […]

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Jan
24

How to Apply Human-Centered Design to Association Technology Initiatives

Have you ever struggled with issues of technology adoption, mismatched expectations, or the perception of your organization as behind the times? The use of technology can change the way people think about you as an organization, for better or for worse. Human-centered design is a framework for projects and decision-making which can be particularly useful for […]

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Jan
22

A Pioneer of the Virtual Frontier

For some people, remote or fully virtual work is a shock to the system.They need the separation of going from home to office and have difficulty adapting to a completely different method of working which relies on self-discipline and self-management. Not everyone is cut out to be alone most of the time, and let’s face […]

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Jan
21

Will You Take a Grassroots or Executive-led Approach To Culture Building?

Organizations becoming more intentional about how they create and sustain their culture; realizing now what a fundamental impact in has on employees’ ability to be successful. For the purpose of this article, I define culture as the traits of the organization played out in the behaviors of all employees. In my association career, I’ve approached […]

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