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Feb
19

3 things Popeyes’ chicken can teach you about branding

Since its Aug. 12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT, Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months.  In deconstructing a strategy utilized by a fast food chain to create hype […]

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Jan
29

What to do with great ideas you can’t tackle right now

At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to determine goals and projects in the coming months. It’s exciting, and everyone comes to the table with new ideas to move SHEA forward. The trouble is, with just Johnson and one […]

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Jan
14

4 tips to help out and stand out as an all-star volunteer

Looks like you’ve forgotten something. If you’re like most job seekers, you’re neglecting a key step to land a new job. According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. What […]

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Jan
07

Yep, even your IT manager can make cybersecurity mistakes

Let’s get one thing out of the way quickly: Ray Arambula does not consider this story his most perfect, shining moment. But what it does represent instead is a perfect example of how cybersecurity requires every single person in an organization to know that mistakes do happen, and we’re all responsible for what happens when […]

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Jan
02

Can your members become fans? David Meerman Scott says yes

When David Meerman Scott and his daughter, Reiko Scott, set out to write “Fanocracy,” they started with one question: Can others benefit from creating the kind of fandom that entertainers enjoy?  The answer they found, in short, is yes.  By looking into scientific research that explains how humans experience physical closeness and empathy as well […]

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Dec
03

This worksheet helped 1 association trim its website by 95%

When Courtney Reyers first started working at the American Society for Microbiology nearly five years ago, she was faced with a 20,000-page website. It was untagged, unstructured and the search was, in her words, “a complete nightmare.”  Something had to be done.  As the senior manager for digital strategy at the American Society for Microbiology, […]

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Nov
19

How 1 association booted bureaucracy and started making decisions

When Mike Moss first wrote for AssociationSuccess.org, he’d only been serving as president for the Society of College and University Planning for a little over a year. But even then, he knew the organization needed a shake-up. At the time, he authored an essay for the site that detailed his approach to ending, as he […]

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Nov
12

Feeling stuck? Moving on is actually quite simple

Being able to simplify something complicated is not easy or intuitive.  In an overly complex world, simplifying our personal and professional lives is fast becoming a foundational value that cannot be ignored. Just look around: Companies that simplify our lives are thriving.   Unstable complexity is the enemy I have a friend, Rod Graber, who owned […]

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Nov
05

Your association website probably isn’t accessible — but should be

When President George H.W. Bush signed into law the Americans with Disabilities Act in 1990, he did so on the White House lawn in front of a crowd of 3,000 people.  The landmark legislation would ensure “every man, woman and child with a disability can now pass through once-closed doors into a bright new era […]

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Nov
04

What Lady Gaga can teach your association

Nearly a decade ago, Lady Gaga fans were introduced to Jo Calderone.  Calderone, a striking Italian-American from New Jersey, was in a kind of love affair with Gaga. When Calderone wasn’t appearing in a menswear fashion spread for Vogue Hommes Japan or heading to Bikram yoga classes, he was tweeting at Gaga, giving interviews, walking […]

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