Engage People

Sep
24

4 trends to adopt for an effective membership strategy

As any association leader knows, the membership economy is far from new. Yet this centuries-old concept has gained new traction in today’s economy as for-profit businesses and traditional associations work to earn buy-in from potential members.  The reasons behind the membership economy’s booming success are complex, but break down to four key trends. As businesses […]

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Sep
23

How to gain new leads using content you already have

Inbound marketing might seem intimidating at first. After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch.  With inbound marketing, your content, branding, and search engine optimization work in harmony, attracting people who resonate with your […]

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Sep
22

How to create credible, relevant and personalized content for an engaged audience

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too. From newsletter subscriptions to fundraising efforts, content can drive tangible […]

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Sep
17

How to attract top talent

The quality of your organization’s culture depends on the people you hire. Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. But finding people who will fit in and help drive growth isn’t always as simple as posting the job on LinkedIn and hoping for the best.  Here […]

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Sep
16

3 topics that will help you come up with engaging content when you’re just not sure what to publish

Consistently coming up with engaging, relevant ideas is no small feat. There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next.  Fortunately, there are several forms of content you can always rely on when inspiration runs dry. Incorporating data-driven posts, evergreen advice and context […]

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Sep
14

3 ideas Netflix embraces for success — and what associations can learn from them

When an organization’s mission empowers big-picture thinking, endless creativity and flexibility become possible.  Take Netflix, for example. Launched in August 1997, Netflix first became popular as a mail-order DVD service with an ingenious membership strategy. With stable rates, no cancellation fees, and an unprecedented selection, Netflix has attracted nearly 70 million subscribers to date. However, […]

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Sep
10

Need new ideas for attracting members? Follow this 7-step framework for success

The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. Though the membership economy contains many nuances and complexities, all membership organizations share several core qualities — a seven-step framework of standards.  The seven components set any membership organization — big or […]

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Sep
10

2 membership ideas to steal from this report

Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated’s latest Membership Marketing Benchmarking Report.  The report provides important data and analysis on membership organizations and their members, offering insight into new membership models, communication methods, dues increases, best practices and […]

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Sep
09

The surprising reasons you shouldn’t exclusively focus on membership

Associations could learn a thing or two from Amazon.  Amazon is one of the biggest membership-based companies in the U.S. In January 2020, more than 112 million Americans belonged to the company’s Prime membership, which offers benefits such as free two-day shipping in exchange for an annual fee. But Prime’s famous two-day delivery is far […]

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Sep
08

3 ways to ensure your email strikes the right tone

We have all been there, the vague email, the bold wording, the unnecessary use of caps lock.  What does it all mean, or does it mean nothing it all?  Allow me to introduce you to two of electronic communication’s biggest problems: confusion and assumption. It’s what happens when an email or a text can roll […]

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