Engage People

Mar
25

How should associations face COVID-19?

Since the World Health Organization declared the novel coronavirus outbreak a global pandemic, we have seen an unmistakable impact on not only public health, but also on the global economy. With the world attempting to sail through these uncharted waters, we know professionals will turn to their associations for answers. But how should associations handle […]

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Mar
25

Register for our webinar with ‘The Forever Transaction’ author Robbie Kellman Baxter

“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how […]

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Mar
19

Let’s connect: Apply to be a SURGE speaker

There’s an annual tradition we do here in New Orleans every year: We stock up on basic medical supplies, ensure we’ve got a good stash of canned and dry goods, and yeah, maybe we keep an extra case of beer on hand. Like many of our neighbors along the Gulf Coast, hurricane season, which stretches […]

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Mar
13

10 virtual event tools you can use to move your meetings online

As the world grapples with coronavirus, the massive impact the virus poses to events, meetings and conferences as medical officials urge social distancing is reverberating throughout the association industry.  Because social distancing — as in, the physical separation of people — is one of the only tools in the medical toolbox known to assuredly prevent the spread […]

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Mar
11

Do associations still matter?

In a world where technology continuously evolves and communication boundaries appear to blur on a global scale, we may find ourselves wondering if associations still matter in the modern age. For generations, associations have been a valuable resource for people and have helped to set standards for various industries and interest groups. They’ve long provided […]

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Mar
04

What content metrics actually matter?

If you take a moment to head to the analytics page for your Twitter profile, you’ll find tons of data: How many tweets you posted in the past 28 days, how many impressions they got, the number of profile visits your account received, the top follower you gained and exactly how popular your most popular […]

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Feb
26

This is the most valuable kind of marketing you can get

Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. For me, it was something simple: A transparent lip liner that goes with any shade of lipstick. Not exactly a life-changing product, but for $5, I found […]

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Feb
19

3 things Popeyes’ chicken can teach you about branding

Since its Aug. 12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT, Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months.  In deconstructing a strategy utilized by a fast food chain to create hype […]

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Feb
12

Why you should turn the office complainer into your champion

Admit it. We’ve all done it. We’ve all complained at work. If you read the latest and greatest in leadership books, they would tell you this is a sign of poor organizational culture, and while I do not disagree, where others see a problem, I see potential. Complaining is a gold mine. When I hear […]

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Feb
05

To offer most value, this association opened its online community to all

When Ginny Butsch and her fellow staffers at the Educational Theater Association started to build their online community about six years ago, one idea came up that seemed kind of radical at the time: What if their forum wasn’t available only to members, but available to anyone who wanted to jump into the conversation?  Back […]

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