Articles

Aug
07

How to Avoid Dissatisfied Corporate Partners

I have written before about the importance of listening to industry voices in order to develop mutually beneficial corporate partnerships. This is true when it comes to what your partners want, but it is equally significant in revealing what they don’t want. I recently heard three stories about interactions between associations and corporate partners that revealed dissatisfied partners. In […]

By Bruce Rosenthal | Invigorate Revenue
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Aug
06

On the Power of Prototyping

Previous pieces of mine might have hinted at my commitment to the principles of Design Thinking (if you haven’t got that hint yet, I invite you to have a read). On top of the flexibility and open-mindedness of this methodology, there’s another reason why an empathetic, iterative process of discovery makes for an excellent problem-solving tool: not all […]

By Garth Jordan | Invigorate Revenue
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Aug
02

Hey Culture Change Fans, Got the Playbook?

Editor’s Note: Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. They have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in their jobs. This article is a culmination of takeaways from their most recent conversation live […]

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Jul
31

6 Professional Development Myths Busted

I am approaching this article with a few beliefs about professional development already in place. First, for an association to be successful, constant learning is essential. Second, countless learning opportunities are available that are free or low cost. Third, learning is for everyone; from the receptionists to the mail person to the executive director. However, there […]

By David E. Elliott | Engage People
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Jul
30

Human Capital: Nurture Personal Value to Increase Organizational Success

The value of a business is a function of how well the financial capital and the intellectual capital are managed by the human capital. You’d better get the human capital part right. ~ Dave Bookbinder, Author of The New ROI: Return on Individuals The concept of human capital is not spoken about enough. As I imagine […]

By Kat Mohammed | Empower Yourself
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Jul
26

Here to Stay: Associations Adapting to Social Media

Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? A decade later, that ship has sailed, but as an industry, we still do not understand the ways that social media impacts every part of […]

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Jul
24

Writing an eBook: An Experiment in Co-Creation

Our interest at AssociationSuccess.org in harnessing collective knowledge has two levels: we are excited both by the insights generated through collaboration, and by the innovative potential of experimenting with ways of harnessing them. Our mission, as we see it, is both to source cutting-edge ideas, and to spark them. SURGE Spring, our recent virtual conference, was […]

By Lucie Robathan | Engage People
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Jul
23

More Than a Logo Change: Rebrand Reflections

Your association’s brand is your image, or the perception of the association by your target audiences. In short, it’s your association’s personality. Often we think of a rebrand as changing your association’s logo—but it’s more complicated than that. Rebranding also involves your color scheme, tagline, and messaging. It includes your print and digital communications such […]

By Sheri Singer | Transform Culture
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Jul
19

Two Learning Trends to Watch Out For

We research the trends that are impacting the market for lifelong learning that you can read about here. In this article, we want to highlight two trends in particular that we feel are relevant to AssociationSuccess.org readers. VIRTUAL CONFERENCES Associations have been slow to jump on this growing trend. According to our most recent research, under 16.2% of associations […]

By Celisa Steele & Jeff Cobb | Engage People
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Jul
17

Shifting Your Digital Focus to Unlock Potential

Association leaders need to shift their focus from looking at how digital technologies can make their operations easier, to concentrating on gaining clarity about their community’s needs to do better in their careers. Associations view themselves as different from for-profit corporations. True, they are mission driven, not profit driven. But in one respect this mission-driven […]

By Clive Roux | Engage People
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