Articles

Jun
27

DON’T FEAR THE G-WORD: UNDERSTANDING YOUR ORGANIZATION THROUGH COLORFUL MAPS

The words “geospatial analysis” sound intimidating. But let’s be honest: the ability to look at an organization’s work across the country or around the world is pretty powerful. Despite its pretensions, “geospatial analysis” simply means using maps, graphs and statistics to visualize and understand member and customer behavior across geographic locations and make better business decisions. […]

By Kerry Cosby | Transform Culture
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Jun
25

WORKING WITH YOUR CONSULTANT TO GET THE BEST RESULTS

If you’ve never worked with a consultant before, or rarely worked with one, you may be wondering why you might want to do so when you may have the ability to complete a project on your own. The reason you would work with a consultant comes down to the best use of your resources, which are […]

By Cecilia Sepp | Invigorate Revenue
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Jun
24

ADDRESSING THE FREELANCE WAVE

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. We have a dramatic shift in the labor markets where at one end of the spectrum we have millennials who demand a very clear work-life balance and at the […]

By Rob Miller | Engage People
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Jun
20

BUSTING MYTHS ABOUT INCLUSIVE LEADERSHIP

A topic that has been on my mind a lot lately is inclusive leadership. I know there’s a lot being said about diversity inclusion, but inclusive leadership goes way beyond that. It’s about treating all team members fairly and respectfully, and not only the people who may look like you or think like you or even […]

By Danielle Duran Baron | Engage People
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Jun
18

GET MORE OUT OF YOUR CONFERENCE PLANNING SESSIONS

Do you start your conference planning sessions by asking a big group sitting at a U-shaped boardroom table, “So what kind of content would you like on the program this year?” Do you proceed to repeat that same question all day long? Then you likely already know that this approach doesn’t spark new ideas or […]

By Heather Leventry | Engage People
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Jun
17

ARE YOUR PRODUCTS AGING LIKE WINE OR FORGOTTEN YOGURT?

Our members are our consumers. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership publications (magazine, newsletters, blogs, etc.) certifications research, data, & analytics education events (conferences, seminars) online learning (webinars, e-learning, virtual events) […]

By Garth Jordan | Invigorate Revenue
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Jun
13

HOW CAN ASSOCIATIONS PROVIDE ROI VALUE TO THEIR CORPORATE PARTNERS?

Many association sponsorships are transactional – with low visibility and recognition, banner ads and logos placed on websites and podiums at conferences. These are of minimal value to many companies. What sponsors and partners are really looking for is Return on Investment (ROI) value from associations. In fact, some companies are now increasing their sponsorship spending […]

By Bruce Rosenthal | Invigorate Revenue
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Jun
10

DISTINGUISHING POINTS OF VIEW

Distinguishing point of views (POVs) can help better frame one’s value and appreciate the contribution of others. Consider this: Our POV is the world we live in. it’s neither right or wrong, good or bad! However, our POV has us often more committed to being right about something in order to look good, be comfortable, […]

By Rhea Blanken | Transform Culture
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Jun
06

WHY DON’T YOU JUST MEET ME IN THE MIDDLE?

It begins innocently enough. Career milestones are reached. You find yourself in conference sessions instructed noticeably below your skill level. The interns at your office look, maybe even are, young enough to be your children. You may not yet be a C-Suite leader, but you’d be kidding yourself attending a Young Professionals happy hour. Welcome to […]

By Tracy Vanneman | Empower Yourself
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Jun
04

HOW TO SUCCESSFULLY ONBOARD A NEW LEADER IN YOUR ORGANIZATION

As we reflect on organizational culture, we recognize the importance of onboarding in supporting new employees to understand, engage, and reinforce our desired culture. The onboarding of new senior leaders is similarly critical since these individuals have a greater sphere of influence within the organization and can have a significant impact on culture (good or bad) […]

By Rhea Steele | Engage People
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