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Sep
08

How to assess your association’s culture

If your association has seen high employee turnover, declining membership numbers and overall poor productivity, it might be time to step back and take a hard look at your organization’s culture. But before you can do that, you need to take a closer look at how you respond to negative constructive feedback.  Are you able […]

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Sep
07

What sponsors want – and don’t want – from virtual conferences

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.” While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from […]

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Sep
04

5 articles association professionals are reading that encourage growth

This week, association professionals have self evaluation top of mind. Starting with overcoming imposter syndrome and allowing yourself to be disruptive, this week’s Friday Five encourages personal growth. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? […]

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Sep
03

How taking small risks can drive innovation within your association

In 1924, six cardiologists gathered to form the American Heart Association. Since then, the organization has grown into a force to be reckoned with, on an ambitious mission to eliminate cardiovascular diseases.  Associations like the American Heart Associations have built-in strengths in the form of history and tradition. But left unchecked, these strengths can stifle […]

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Sep
03

How associations can predict and prevent member churn

As COVID-19, natural disasters, political scandal and social unrest has roiled 2020, it’s no surprise that many are seeking to look to the future. While technically impossible, predictive modeling can help us discover patterns in member behavior and even predict their future actions.  Thomas Altman and Dray McFarlane, predictive analytics experts and co-founders of Tasio, […]

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Sep
02

When to give your AMC the boot

If your association uses the service of a for-profit association management company (AMC), then the AMC will have assigned a staff person as a primary point of contact to act as the association’s manager. That places the manager in the difficult position of serving two masters: the client association and the company that signs the […]

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Sep
02

Is your membership offering enough value?

It’s easy for membership organizations to get lost in the daily details of running a business.  But from time to time, it’s important to step back and ask basic questions about what value your membership actually delivers. If you’re struggling to attract new members — especially younger ones— it might be because your offerings are […]

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Sep
01

How being disruptive truly makes a difference

Considering it’s typically negative connotation, disruption is not the first word that comes to mind when I think of making change. Innovation, revolution, restructuring or even transformation maybe – but never disruption. It wasn’t until I came across a 1995 article from the Harvard Business Review describing the theory of disruptive innovation that I began […]

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Aug
31

3 tips to build Facebook group engagement

As many of us have learned through the COVID-19 crisis, engagement should be your association’s primary goal. With over 1.7 billion daily users, what better way to reach your audience than through Facebook? Last week, AssociationSuccess.org hosted a workshop on building online engagement through the use of Facebook groups. Led by moderator Anthony Shop, Jennifer […]

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Aug
31

Your association needs a well-defined core ideology to grow. Here’s how to get there

An organization’s core ideology is like its constitution. It serves as a foundation that guides the organization toward future growth and helps maintain a consistent culture that upholds its mission. Revisiting your association’s core ideology can help provide direction during company transitions, changes of leadership, a cultural transformation or uncertain times.  Here are questions to […]

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