Transform Culture

May
28

How to share bad news via Zoom

If this was five months ago I would say delivering bad news remotely is unacceptable. But things have changed. As remote offices and virtual events become the new norm, it is inevitable that we will have to navigate sharing bad news through virtual means. Whether it be financial strain, company overhauls or eliminating someone’s position, […]

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May
27

4 innovations courtesy of the coronavirus

I recently walked into my gym for the first time in months. I’ve entered those awkward double doors thousands of times, but never like this. As soon as I entered, a man standing behind a giant plastic door with a thermal camera approached me and took my temperature. He was wearing a mask, so I […]

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May
20

How do you price a virtual event?

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds. How should I price my […]

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May
19

How to foster community in a time of crisis

Community is at the heart of our human needs. We thrive off connection, and a community fills these needs. With the coronavirus displacing many communities and forcing people to remove themselves from social situations, how do we nurture community and connection remotely? Here are three great ways to nurture online communities, stay connected with your […]

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May
14

Is co-leadership right for your organization?

We have all heard the phrase “two heads are better than one.” Most of us can agree collaboration and communication contribute to growing creativity, but Angela Kisskeys and Sarah Ruzek have managed to put collaboration at the core of their association.  Collectively, they have headed Associations North for the last three years, an association that […]

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May
07

How associations can support members when the world stops

Restaurants, movie theatres, casinos, bars and salons have much in common, but as the seriousness of COVID-19 and its deadly potential came to light, I could only think of one.   Public interaction. While COVID-19 has brought many changes, the industries who rely on public interaction have been hit the hardest and, with them, the associations […]

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Apr
14

12 tips for interviewing a job candidate you can’t meet in person

As COVID-19 continues to stun the world, many organizations have had no choice but to leave behind the comfort of their offices and adapt to the reality of working from home. Even though many of us are mandated to stay home, most organizations cannot afford to indefinitely pause their business.  As the show must go […]

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Apr
08

Why a digital-first culture starts with education

When I first heard the term “digital first culture,” I was unimpressed. Don’t we already live in a digital first culture? Most of us use the internet and social media, so I didn’t get it, what was the big deal? To have a digital first culture, your organization must do more than add nifty technological […]

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Mar
21

Association leaders, the time to experiment is right now

Right now, as we face the global pandemic that is COVID-19, our environment offers both the best reason and the best opportunity we’ve ever had for our industry to rapidly experiment with a purpose of spawning transformation and building resiliency. Right now, we should start planning and executing simple business experiments, carry forward the successes, […]

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Jan
22

2 ways associations can prepare for the future of membership

When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was happening with and to the way organizations reached their customers.  “This new approach was really relevant and applicable to any number of different kinds of organizations,” she said.  That approach? Membership. […]

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