Hello — is it this association you’re looking for?
It feels as though the world is changing every single day, and with a global pandemic, that process has only accelerated. But one of the best ways to manage this change is through enforcing and developing our key relationships. For associations, that means reaching out more regularly to our members. Sometimes the best way to […]
SURGE Connect registration is now open
Well, this spring didn’t go quite as planned. As we began preparing to host SURGE Connect, we knew the event would be virtual as it always has been. We just didn’t know that virtual events would quickly become our only option. In the weeks since we first announced our call for speakers, the world has […]
26 ways association professionals find problem-solving inspiration
From the time we begin work in the morning to the time we wrap things up for the day, there’s no telling what’s going to come across our desks or land in our inboxes. Especially now, as association professionals around the world are contending with the coronavirus and its impacts on not only our industry […]
The world is more than ‘members’ and ‘non-members’
If there’s one thing the last couple of months as global citizens has taught us, it’s that things are a heck of a lot more complicated than we may have liked to think at the beginning of 2020. Even going to the grocery store to pick up some extra milk isn’t as straightforward as it […]
How the CARES Act benefits associations
When the landmark CARES Act was signed into law, many in the United States were able to breathe a sigh of relief knowing that the unprecedented $2 trillion stimulus package was on the way with some help. That relief, however, is immediately tempered by the next obstacle: Figuring out exactly what the 900-page act means […]
Register for our webinar with ‘The Forever Transaction’ author Robbie Kellman Baxter
“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how […]
Is your association fighting subscription fatigue?
We’ve all been there: You get your latest credit card bill or bank statement, and you scan your eyes over all the charges. Yep, yep, yep that makes sense. But am I really paying THIS for that service? The next move means pulling out a laptop or making a phone call, canceling a membership for […]
The single best work-from-home advice I’ve ever received
When my husband and I go out to dinner, we have a phones-down date night rule. As soon as we sit down, he passes his phone off to me, and I tuck it, along with my own, into my purse, which gets slung over the back of my chair and neither of us can touch […]
Let’s connect: Apply to be a SURGE speaker
There’s an annual tradition we do here in New Orleans every year: We stock up on basic medical supplies, ensure we’ve got a good stash of canned and dry goods, and yeah, maybe we keep an extra case of beer on hand. Like many of our neighbors along the Gulf Coast, hurricane season, which stretches […]