Articles

Mar
18

Reinventing Association Governance

As the sun came up on our last day at the Mayan Dude Ranch, my mind was spinning. Circling around something. Tightening in like our trick roper’s lasso the previous night. No doubt, this all had a little to do with the potent smell of cowboy coffee, horse hair, and last night’s bourbon in my nostrils […]

By Nick Marzano | Transform Culture
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Mar
14

HIDDEN IN PLAIN SIGHT: ADVOCACY AS A KEY DRIVER OF MEMBER VALUE

For years, technology has been disrupting the traditional portfolio of association member-value offerings. Long gone are the days when associations were a one-stop shop for all their members’ needs, from information and education to discounted products and services. That’s why associations large and small are spending countless hours (and dollars!) these days searching for the next […]

By Tommy Goodwin | Transform Culture
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Mar
12

On becoming the Netflix of associations

What does it mean to build a purpose-driven organizational structure? I don’t mean just aligning various departmental visions, or stamping down silos that might be blotting out communication in your existing organizational hierarchy. I mean actually creating a structure that is, from every angle, purpose-driven. Answering this question has been an integral part of a […]

By Garth Jordan | Invigorate Revenue
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Mar
11

THE MANY PATHS OF LEARNING TOWARDS WORKFORCE DEVELOPMENT

I experienced an “aha!” moment when I attended one of my first association conferences. I had been a casual Twitter user – a lurker mainly who would scan streams for interesting insights. At this conference, my approach shifted, as instead of taking notes by hand, which I rarely went back to, I started tweeting about what […]

By Lowell Aplebaum | Invigorate Revenue
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Mar
07

HOW TO BE A NOTICER: ORIENTING LEARNING TOWARDS THE FUTURE

Is the learning you offer future focused? If you start changing your learning programs once you discover a new direction or need in your industry, it’s likely too late. It takes months or years to retool things like learning design, pathways and marketing. We need to find out what’s going to happen in our industry next […]

By Carolyn B. Thompson | Empower Yourself
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Mar
04

BOOK OF THE MONTH – MARCH 2019

Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! THE NON-OBVIOUS GUIDE TO EMPLOYEE ENGAGEMENT (FOR MILLENNIALS, BOOMERS AND EVERYONE […]

By Elizabeth Graham | Empower Yourself
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Feb
28

Association Happenings to Celebrate! PART TWO

In part one of this series, we celebrated the books that have been propelling and supporting our efforts towards the future for associations. This second part is a compilation of events and programs that represent a shift in the industry (yes, our own event might have made its way in here, but as a truly collaborative exploration […]

By Amith Nagarajan | Empower Yourself
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Feb
26

Data Adventures: Are We Rolling in the Mud with Our Members?

Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs. In our most recent conversation live in DC, with a virtual component hosted […]

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Feb
25

Struggling with Competing Priorities as an Association Professional?

As an association professional, do you ever feel like you are facing a laundry list of competing priorities? Are you searching for a new approach to reach your current and future members? Many associations face the same challenges. Legacy programs require resources but may be providing less value over time. Current leadership is generating new ideas […]

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Feb
21

Why I’m Optimistic About The Future Of Association Governing

In my new eBook, Foresight is The Future of Governing: Building Thrivable Boards, Stakeholders and Systems for the 21stCentury, I argue that associations must create a different future of governing by focusing the work of governing on the future. As I explain: Associations need their boards, with the support of their staff partners and other contributors, to focus […]

By Jeff De Cagna | Transform Culture
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