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Apr
08

Why a digital-first culture starts with education

When I first heard the term “digital first culture,” I was unimpressed. Don’t we already live in a digital first culture? Most of us use the internet and social media, so I didn’t get it, what was the big deal? To have a digital first culture, your organization must do more than add nifty technological […]

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Apr
07

Act fast, act first when rescheduling covid-disrupted events

Having dealt with the tremendous consternation surrounding the planning and execution of meeting planning during these difficult and uncertain times created by the COVID-19 pandemic, Hugh Lee, president of Focus Productions, can speak from experience. Lee last month postponed his DigitalNOW conference, set for April 15-17 at the Orange County Convention Center. The annual event […]

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Apr
06

A race to connect: How 1 association energized its community with a virtual 5K

The event environment is evolving by the minute in the wake of the coronavirus pandemic. More than 50 million people have been impacted by event cancellations and postponements. While many events are or will be shuttered outright, many others will pivot to virtual offerings. However, not all virtual events are created equal. Amidst a newly […]

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Apr
01

The future of fundraising is responsive

During even the best of times, fundraising can be a complex endeavor requiring perseverance, persistence, and adaptability. As organizations and individuals continue to assess new information daily from the Centers for Disease Control, the World Health Organization, and others on the growing COVID-19 pandemic, the need for successful fundraising efforts has become even more critical. […]

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Mar
31

How to support employees during COVID-19

The coronavirus pandemic is a crisis, there’s no doubt about it. Hundreds of thousands of workers have been displaced, entire industries are being threatened, and hospitals are overrun. It’s a mess. With the entire world feeling fearful, on edge and uncertain,  there is an opportunity for leaders who wish to stand up and be a […]

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Mar
30

How the CARES Act benefits associations

When the landmark CARES Act was signed into law, many in the United States were able to breathe a sigh of relief knowing that the unprecedented $2 trillion stimulus package was on the way with some help. That relief, however, is immediately tempered by the next obstacle: Figuring out exactly what the 900-page act means […]

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Mar
25

How should associations face COVID-19?

Since the World Health Organization declared the novel coronavirus outbreak a global pandemic, we have seen an unmistakable impact on not only public health, but also on the global economy. With the world attempting to sail through these uncharted waters, we know professionals will turn to their associations for answers. But how should associations handle […]

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Mar
25

Register for our webinar with ‘The Forever Transaction’ author Robbie Kellman Baxter

“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how […]

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Mar
25

Is your association fighting subscription fatigue?

We’ve all been there: You get your latest credit card bill or bank statement, and you scan your eyes over all the charges.  Yep, yep, yep that makes sense. But am I really paying THIS for that service? The next move means pulling out a laptop or making a phone call, canceling a membership for […]

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Mar
24

The single best work-from-home advice I’ve ever received

When my husband and I go out to dinner, we have a phones-down date night rule. As soon as we sit down, he passes his phone off to me, and I tuck it, along with my own, into my purse, which gets slung over the back of my chair and neither of us can touch […]

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