Articles

Nov
20

Can only the C-suite lead change?

Call me optimistic, but I believe in the power of one. Inside each of us is the ability to influence, motivate and lead. If you want to be a change agent, you can be, no matter what your formal role at your association. Why do I believe this? Because I’ve done it. For over 13 […]

By Amalea Hijar | Empower Yourself
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Nov
16

The 1 question you should ask corporate partners

Corporate partnership: The term tends to invoke images of budgeting, sponsorship agreements and maintaining effective and productive partner benefits. But as a concept, partnership is more than that. It is about cooperation, shared connection and mutual interests. We can use this original meaning to direct and develop our partnership programs, and make sure we are […]

By Bruce Rosenthal | Invigorate Revenue
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Nov
14

How work with feedback

Picture the scene: After facing a problem at work, you have a brainwave of a solution to end all solutions. After a couple days of hashing out plans in your head and talking to a couple of close co-workers about it, you take the idea to your boss. They listen. Then they hit you with […]

By Brian Calvary | Transform Culture
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Nov
13

3 ways to break down organizational silos

“Silo” has become a buzzword in the association industry. It almost always carries bad connotations, suggesting a culture that stifles connection and collaboration. Silos are groups that emerge in the workplace, in departments, projects or committees, that become so insular they do not share any knowledge or efforts with other silos who may be working on similar […]

By Beth Burchill | Engage People
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Nov
01

Envision 2030 to save your association

When I speak with organizations struggling to revive their dwindling membership, my responses always boils down to the same mantra: Visit the future, and mind the gaps. Be aware of what and who is coming your way. I ask these organizations, have you engaged with interested young people? How much time have you invested in […]

By Sarah Sladek | Engage People
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Oct
31

How AI will keep membership personal

Looking to the immediate future of our associations, we are faced with a tension. Our organizations are committed to expanding our membership pools and extending outreach while also continuing to engage, interact with and establish meaningful connections between our members. But as our communities grow, the possibility of really knowing our members and effectively responding […]

By Reggie Henry | Engage People
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Oct
30

How going Lean can steer you in the right direction

Lean startup is an innovation system developed by Eric Ries that came out of his experiences with lean process improvement, which is all about reducing waste and defects and working more efficiently and effectively. Ries had an insight: It doesn’t matter how quickly you’re moving if you’re headed in the wrong direction. Lean startup methodology […]

By Elizabeth Weaver Engel | Transform Culture
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Oct
26

The benefits of micro-credentials

Education comes in a wide variety of forms. As associations, we recognize the value of certifications as a means of proving education and often offer such programs to help members climb the expertise ladder of their industry and prove their worth to employers. This proof of skills and knowledge through certifications does not come cheap […]

By Amanda Beckner | Transform Culture
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Oct
24

3 keys to increasing member retention

When the end of the year rolls around at an association, some people fail to renew their membership. Maybe it’s forgetfulness, or maybe it’s a lack of value in the association or industry attrition. What can associations do to minimize this number and encourage these folks back into the fold? After years of working as an […]

By Matt Mantione | Engage People
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Oct
23

Try the less is more approach to non-dues revenue

All associations want to maximize revenue in order to better serve their members. Non-dues revenue channels can be a great opportunity for associations to broaden the range of services they offer and to build relationships with other bodies in their industry. But a deluge of products, conferences and publications aimed at increasing revenue can distract […]

By Garth Jordan | Invigorate Revenue
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