The Pros and Cons of Evolving Workplaces
My friends were planning a get together last November at a cabin in Virginia. While we were chatting and figuring out arrangements, one of my friends said, “We can head up on a Friday, but if we do, I’ll have to work from the car. I can turn my phone into a hotspot for internet.” […]
Book of the Month—January 2019
Editor’s note: Every month, we interview different authors who have valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! COMPETITIVE ADVANTAGE: CREATE CONTINUING EDUCATION THAT IS PROFITABLE, SUSTAINABLE, AND IMPACTFUL BY TRACY KING, […]
Fail Forward: Learning Anytime, Anywhere
Learning happens everywhere, all the time. Opportunities for education and professional development are not limited to formal events like conferences and certifications. Thinking about learning as an anytime, anywhere activity means getting comfortable with the process not being perfect. When you are creating a learning resource for members or colleagues, start small, play with it […]
The Story of a Life-Saving Coalition
When we reached our centennial at the Endocrine Society, I saw the celebration as a springboard to focus on our future. I coined a phrase: “We’re in the first year of our second century.” A one year old behaves quite differently than a 101 year old, and our centennial has sparked a rebirth. We continue to […]
How We Turned a Hacking Disaster Into an Opportunity
Picture the scene: it’s six weeks before our annual conference. Preparations are in full swing. Members are registering through our websites as usual. Then, our main site and all of its components are hacked. End of the world, or an opportunity for improvement? The Special Libraries Association (SLA) has 107 component websites hosted on WordPress, for geographic […]
Are Your Learning Programs Transformational?
Learning is transformational: that means change should happen as a result of it. Is the learning you are providing engaging brains to change, or is it learning by name only? Associations have so much power to strengthen the workforce pipelines of their industries and develop mastery for individuals by better leveraging their educational portfolio to offer […]
The Top Articles of 2018
As 2018 comes to a close, we’ve taken the time at AssociationSuccess.org to reflect on how much we’ve grown and changed, and the direction we’ll take in the coming year. As we approach our third birthday, we’ve learned from our growing pains and made our New Year’s Resolutions focused on becoming more coordinated, efficient, and determined! […]
Lean Startup for Associations Part 2: Problem Solving!
Part One of this series introduced Peter Dudka to the ACE conversation, and looked at the basics of Lean Startup methods and tactics. The question remained: how do we apply these concepts in a real-life challenge facing associations? Back to the ACE meeting: Peter sketches out a possible path. The scenario: A trade association (with organizational membership) […]
Content Strategy Hack: Understanding the Buyer Persona
What keeps your members and sponsors up at night? Does the content you provide target their concerns and help them sleep more soundly? Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications. We can make content more relevant for audiences by understanding […]
Why you can’t trust your website analytics: Part Two
Part one of this report revealed how tools such as Google Analytics are not accurate. Technology such as ad blockers means up to 78% of your website visits are not being recorded. In this second and final part we look at the implications of these findings and the information associations can still trust when making data-driven decisions. […]