How to Apply Human-Centered Design to Association Technology Initiatives
Have you ever struggled with issues of technology adoption, mismatched expectations, or the perception of your organization as behind the times? The use of technology can change the way people think about you as an organization, for better or for worse. Human-centered design is a framework for projects and decision-making which can be particularly useful for […]
The SEO Implications of Gating Content
Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. Generally this type of scenario doesn’t negatively impact SEO, butwhat if the embedded content is […]
The SEO implications of putting content behind a paywall
I came across a question on ASAE Collaborate about the search engine pptimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page on your CMS site. Generally this type of scenario doesn’t negatively impact SEO, but what if the embedded […]