Invigorate Revenue

May
21

3 ways to increase virtual engagement

It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working world is at home because of the coronavirus. Engagement is what brings someone from an interested spectator to a dedicated advocate. So, what are some of the ways we can improve […]

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May
20

How do you price a virtual event?

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds. How should I price my […]

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May
06

What is gamificiation, and how can associations use it best?

In an age of instant gratification and immediate payoffs, time-consuming certification courses can often become a mundane aspect of membership. Knowing the importance of certification courses, associations should invest time into making these courses fun and stimulating while continuing to be informative.  Enter gamification.  Usually implemented as an online marketing technique, gamification is the application […]

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Apr
24

Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Editor’s note: This piece was originally published on Anthony Shop’s LinkedIn page and republished with permission. Like most people, I had never heard of Carole Baskin or Big Cat Rescue until two weeks ago, when Netflix’s “Tiger King” became the escape I needed from the global COVID-19 pandemic. And while most of my friends are obsessed with whether this […]

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Apr
16

So you have to negotiate a major event cancelation …

Negotiations between associations, hotel operators and convention centers and their attorneys are rising to front and center in many situations now regarding annual conferences and meetings as a result of COVID-19. Jeff Tenenbaum, a managing partner of the Tenenbaum Law Group, has been at the forefront of the issue while the stakes continue to rise […]

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Apr
11

How will COVID-19 impact event insurance?

Associations who recognize their bottom lines will take a huge hit from lost revenue they anticipated from their annual conference are rethinking their positions on event cancellation insurance. Not to be confused with force majeure clauses in hotel or event venue contracts, event cancellation insurance premiums are based on projected expenses, revenue, location, and dates […]

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Apr
09

How to pivot to virtual in real time

Nearly every association, nonprofit, and business in general has been directly impacted by the coronavirus pandemic, but perhaps none more so than those holding spring and summer meetings and conferences. While these are challenging times, challenges also enable us to rise to the occasion and demonstrate true leadership. Those organizations that recognize the need to […]

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Apr
01

The future of fundraising is responsive

During even the best of times, fundraising can be a complex endeavor requiring perseverance, persistence, and adaptability. As organizations and individuals continue to assess new information daily from the Centers for Disease Control, the World Health Organization, and others on the growing COVID-19 pandemic, the need for successful fundraising efforts has become even more critical. […]

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Mar
30

How the CARES Act benefits associations

When the landmark CARES Act was signed into law, many in the United States were able to breathe a sigh of relief knowing that the unprecedented $2 trillion stimulus package was on the way with some help. That relief, however, is immediately tempered by the next obstacle: Figuring out exactly what the 900-page act means […]

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Mar
25

Is your association fighting subscription fatigue?

We’ve all been there: You get your latest credit card bill or bank statement, and you scan your eyes over all the charges.  Yep, yep, yep that makes sense. But am I really paying THIS for that service? The next move means pulling out a laptop or making a phone call, canceling a membership for […]

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