Invigorate Revenue

Dec
31

See the top 10 articles from AssociationSuccess.org in 2019

As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at AssociationSuccess.org have published in 2019. And while we were pulling all of these articles together, by looking at our web traffic, social […]

DETAIL
Dec
30

Connecting chapter conversations with national audience is key

Soon after joining the Association of Biomolecular Resource Facilities as executive director, it was clear to Ken Schoppmann there was a big asset the organization wasn’t taking advantage of in the right way. Each of the organization’s five regional chapters host annual meetings, which bring together about 100 to 150 participants each around the country.  […]

DETAIL
Dec
19

Ready to grow your organization? Listen to Verne Harnish on SURGEcast

As the author of “Mastering the Rockefeller Habits” and its follow-up, “Scaling Up: Mastering the Rockefeller Habits 2.0,” few are in position to offer advice on how to grow your organization quite like Verne Harnish. The founder of the Entrepreneur’s Organization and the founder and CEO of the executive coaching company Scaling Up, Harnish sat […]

DETAIL
Dec
17

Are association chapters worth the effort?

Ask Peggy Hoffman and Peter Houstle what kind of reaction they get when they start asking about whether association chapters are still relevant, and they both start laughing.  “There are a lot of people who are intimidated by that question,” Houstle said. “Sometimes, I wonder if there are people who don’t want to do (the […]

DETAIL
Dec
16

Here’s a big idea: Innovation can be small

Let’s make a bet. I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk […]

DETAIL
Dec
12

Are you creating content you don’t actually need?

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people.  Why?  They were sending too many.  NAR’s staff of about 300 people […]

DETAIL
Dec
03

This worksheet helped 1 association trim its website by 95%

When Courtney Reyers first started working at the American Society for Microbiology nearly five years ago, she was faced with a 20,000-page website. It was untagged, unstructured and the search was, in her words, “a complete nightmare.”  Something had to be done.  As the senior manager for digital strategy at the American Society for Microbiology, […]

DETAIL
Dec
02

Is it time to Marie Kondo your content?

When Meena Dayak’s team at the American Public Power Association sought to redesign their website about two years ago, there was a lot to consider. Well, a lot of content to consider.  “It had been a while since we had taken such a comprehensive look at the site,” said Dayak, who serves as the vice […]

DETAIL
Nov
28

Should you shorten your workweek?

If it was possible to have shorter meetings, take a paid day off every week, cut the overhead cost of operating your office building and increase overall productivity, would you do it? Thought it sounds like a no-brainer, what it takes to actually get there might leave a lot of leaders immediately unsure. But that’s […]

DETAIL
Nov
25

Should your association start a podcast?

When Hannah Andrews and her team started thinking about creating their first podcast, they weren’t actually thinking in those terms. Instead, they considered their strategic plan goals around consumer outreach for the Association for Professionals in Infection Control.  What’s a great way to build the audience they already had for their website, with info about […]

DETAIL
SEARCH