Invigorate Revenue

Nov
17

4 types of ungated content to create to engage your audience

How often does your association publish new content? Many associations focus on big annual events, or reports that provide in-depth information several times each year. These signature offerings provide significant value to members, and may even be what your association is known for.  But these occasional offerings can no longer keep pace with the flood […]

DETAIL
Nov
16

Why you should keep fine-tuning your content strategy

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. But in the long run, this stasis can undermine […]

DETAIL
Nov
12

3 keys to improving member retention

In a perfect world, growing your organization’s membership would be a straightforward path. New members would join and stick around, each adding to a bigger and bigger audience. But membership organizations know that reality is more complicated. While many members do join and stay, others bounce away after a year or two. For every membership […]

DETAIL
Nov
11

How a strong core purpose can help expand your audience

If you had to guess the American Dental Association’s core purpose, what would you say? Good guesses might include that the ADA aims to improve the lives of dentists, or the patients they treat.  These are reasonable assumptions — but they’re not quite right. In fact, the ADA’s core purpose is to “improve oral health […]

DETAIL
Nov
05

4 LMS features worth having

While in-person training is a fantastic way to build community and transmit information to employees and members, they’re expensive and labor-intensive to produce. Throw in a global pandemic and in-person training becomes less ideal. That’s where an LMS, or learning management system, comes in. An LMS can significantly reduce costs while allowing organizations to create […]

DETAIL
Nov
05

How to increase registration for your virtual events

The pandemic has changed how associations fulfill their missions and serve their members. While some associations have struggled with the change, many are rising to the challenge.  Take, for example, the American College of Osteopathic Family Physicians. ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to […]

DETAIL
Nov
04

6 tips to convince your board to invest in data and analytics

Data and analytics (D&A) have been top of association leaders agendas for several years. However, to reach levels of maturity in D&A that have potential to bring about the biggest advantages, every area of an organization should be developing some proficiency in data and analytics. This means that D&A should be on every CEO and Executive Director’s agenda, and in some cases […]

DETAIL
Nov
04

How a sales funnel approach can help associations attract members

The next time your association is looking for a new way to attract members, try taking a cue from the sales world. Sure, associations don’t operate like corporations or advertising agencies — but that doesn’t mean the sales funnel can’t still be a helpful tool.  Here are tips for using the four stages of the […]

DETAIL
Nov
02

What associations can learn from Disney’s simple core purpose

Associations might be the original purpose-driven organizations.  For centuries, associations have brought professionals together to forge connections and share valuable information. This time-honored tradition has held true from 1560, when scholars and teachers gathered to form Naples’ Academia Secretorum, all the way through the present day.  A lot has changed since associations’ earliest moments. In […]

DETAIL
Oct
29

4 things to look for during a content audit

After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. In fact, poorly written or formatted posts can hurt your organization more than help it.  To address this problem, there’s no better solution than a content […]

DETAIL