Invigorate Revenue

Sep
14

3 ideas Netflix embraces for success — and what associations can learn from them

When an organization’s mission empowers big-picture thinking, endless creativity and flexibility become possible.  Take Netflix, for example. Launched in August 1997, Netflix first became popular as a mail-order DVD service with an ingenious membership strategy. With stable rates, no cancellation fees, and an unprecedented selection, Netflix has attracted nearly 70 million subscribers to date. However, […]

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Sep
10

Need new ideas for attracting members? Follow this 7-step framework for success

The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. Though the membership economy contains many nuances and complexities, all membership organizations share several core qualities — a seven-step framework of standards.  The seven components set any membership organization — big or […]

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Sep
10

2 membership ideas to steal from this report

Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated’s latest Membership Marketing Benchmarking Report.  The report provides important data and analysis on membership organizations and their members, offering insight into new membership models, communication methods, dues increases, best practices and […]

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Sep
09

How To Land Sponsorships For Your Virtual Events

The coronavirus has dramatically changed the way associations run live workshops and events. It’s also changed how they get them sponsored. Moving to a 100 percent virtual environment is a great safety precaution, but it doesn’t come without its challenges. This is especially true when it comes to meeting revenue goals. Has the process of […]

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Sep
09

The surprising reasons you shouldn’t exclusively focus on membership

Associations could learn a thing or two from Amazon.  Amazon is one of the biggest membership-based companies in the U.S. In January 2020, more than 112 million Americans belonged to the company’s Prime membership, which offers benefits such as free two-day shipping in exchange for an annual fee. But Prime’s famous two-day delivery is far […]

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Sep
03

How associations can predict and prevent member churn

As COVID-19, natural disasters, political scandal and social unrest has roiled 2020, it’s no surprise that many are seeking to look to the future. While technically impossible, predictive modeling can help us discover patterns in member behavior and even predict their future actions.  Thomas Altman and Dray McFarlane, predictive analytics experts and co-founders of Tasio, […]

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Sep
02

When to give your AMC the boot

If your association uses the service of a for-profit association management company (AMC), then the AMC will have assigned a staff person as a primary point of contact to act as the association’s manager. That places the manager in the difficult position of serving two masters: the client association and the company that signs the […]

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Sep
02

Is your membership offering enough value?

It’s easy for membership organizations to get lost in the daily details of running a business.  But from time to time, it’s important to step back and ask basic questions about what value your membership actually delivers. If you’re struggling to attract new members — especially younger ones— it might be because your offerings are […]

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Aug
20

How a successful association sets goals

Every association needs a road map of goals to get closer to its purpose or mission. But a successful association sets these goals by being crystal clear about expectations and creating ways to monitor progress. You may have heard of the SMART goals. The acronym stands for  specific, measurable, achievable, relevant,  and time-bound. It’s an […]

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Aug
19

3 ways to remotely boost your advocacy engagement

Now more than ever, associations are using their voices to stand up for what they believe in. However, one thing has been holding many back: the inability to gather for their causes. With the social distancing measures put into place due to COVID-19 making advocacy efforts more difficult, many associations have turned to social media […]

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