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Nov
23

2020 Election Lesson for Associations: Predictions are Only as Good as Your Data

Rolling into the end of October, it felt like predictions that were being forecast about the upcoming (now past-tense) 2020 Presidential election were almost fact. And then Super Tuesday came. And Super Wednesday. And Super Thursday. . . Although aggregators like FiveThirtyEight were (in the end) correct in their projections, there were also some big […]

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Nov
20

How association professionals are preparing for 2021

As our members gear up to participate in our Strategic Foresight Sprint, association professionals around the world are also focusing on preparing for the future. In this week’s Friday Five, we see association professionals are ready to improve their practices for 2021. (Want to be part of the sprint, an AssociationSuccess.org member-exclusive in which we’ll […]

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Nov
19

The 4 Ps of success

To be a top-performing organization, your company must squash the competition in every area.  To get there, business coach John Spence recommends focusing on the four Ps of success: passion, persistence, practice and pattern recognition.  MORE: How to attract top talent Spence is a big fan of breaking daunting concepts like success into simple, bite-sized […]

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Nov
18

The top 5 security priorities for associations in 2020

We’ve got something to get off our chests: following baseline data security regulations doesn’t automatically equal top-notch security. But let us explain. If you’ve been keeping up with the trends (which we’re sure you have), you already know that data is now the currency of the modern digital economy. And you also know that in […]

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Nov
18

Why empathy is a key leadership skill

The most common reason people leave jobs: A bad boss. A good leader understands the needs of their employees just as well as the needs of the association and its members. This high level of understanding for your employees’ needs is achieved through active listening and empathy.  Although job descriptions often leave out many soft […]

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Nov
17

4 types of ungated content to create to engage your audience

How often does your association publish new content? Many associations focus on big annual events, or reports that provide in-depth information several times each year. These signature offerings provide significant value to members, and may even be what your association is known for.  But these occasional offerings can no longer keep pace with the flood […]

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Nov
17

6 building blocks to an innovative culture

For association professionals and organizational leaders, innovation should always be top of mind. But in order to accomplish meaningful change, your organization has to have the right foundation to support the experimentation and expectations true innovation brings. Having an innovative culture allows your organization to focus on and support its teams during their attempts to […]

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Nov
16

Why you should keep fine-tuning your content strategy

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. But in the long run, this stasis can undermine […]

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Nov
13

11 ways to create unique and engaging content

From unique ways to utilize social media platforms to a better marketing strategy for your association, this week’s Friday Five shows association professionals are ready to make some changes for the new year.  Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we […]

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Nov
12

3 keys to improving member retention

In a perfect world, growing your organization’s membership would be a straightforward path. New members would join and stick around, each adding to a bigger and bigger audience. But membership organizations know that reality is more complicated. While many members do join and stay, others bounce away after a year or two. For every membership […]

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