Articles

Feb
19

3 things Popeyes’ chicken can teach you about branding

Since its Aug. 12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT, Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months.  In deconstructing a strategy utilized by a fast food chain to create hype […]

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Feb
12

Why you should turn the office complainer into your champion

Admit it. We’ve all done it. We’ve all complained at work. If you read the latest and greatest in leadership books, they would tell you this is a sign of poor organizational culture, and while I do not disagree, where others see a problem, I see potential. Complaining is a gold mine. When I hear […]

By Michael Tatonetti | Engage People
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Feb
05

To offer most value, this association opened its online community to all

When Ginny Butsch and her fellow staffers at the Educational Theater Association started to build their online community about six years ago, one idea came up that seemed kind of radical at the time: What if their forum wasn’t available only to members, but available to anyone who wanted to jump into the conversation?  Back […]

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Jan
29

What to do with great ideas you can’t tackle right now

At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to determine goals and projects in the coming months. It’s exciting, and everyone comes to the table with new ideas to move SHEA forward. The trouble is, with just Johnson and one […]

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Jan
22

2 ways associations can prepare for the future of membership

When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was happening with and to the way organizations reached their customers.  “This new approach was really relevant and applicable to any number of different kinds of organizations,” she said.  That approach? Membership. […]

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Jan
16

Why you should pony up the cash for your social media strategy

It might seem counterintuitive to decide to pay for something everyone usually gets for free.  Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites.  But why would you do it? For the communications team […]

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Jan
14

4 tips to help out and stand out as an all-star volunteer

Looks like you’ve forgotten something. If you’re like most job seekers, you’re neglecting a key step to land a new job. According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. What […]

By Amy Thomasson | Empower Yourself . Engage People . Featured
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Jan
13

Ready yourself for a cultural transformation with John Spence on SURGEcast

If you’re not being intentional about your culture, then it’s not doing enough to help your organization be as successful as possible. So how do you go about creating and maintaining your organizational culture? That’s where John Spence comes in. We spoke with the business coach for SURGE Growth in 2019, and then shared that […]

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Jan
09

Why you need your own board of directors

Both Marice Fernando and Amy Thomasson have both participated in formal mentorship programs and found their own mentors by forming relationships with key figures in their professional lives.  But they’ve also found another path to developing those relationships and advisers for their work, and that’s by forming their own boards of directors.  While many of […]

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Jan
07

Yep, even your IT manager can make cybersecurity mistakes

Let’s get one thing out of the way quickly: Ray Arambula does not consider this story his most perfect, shining moment. But what it does represent instead is a perfect example of how cybersecurity requires every single person in an organization to know that mistakes do happen, and we’re all responsible for what happens when […]

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