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Oct
24

3 keys to increasing member retention

When the end of the year rolls around at an association, some people fail to renew their membership. Maybe it’s forgetfulness, or maybe it’s a lack of value in the association or industry attrition. What can associations do to minimize this number and encourage these folks back into the fold? After years of working as an […]

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Oct
23

Try the less is more approach to non-dues revenue

All associations want to maximize revenue in order to better serve their members. Non-dues revenue channels can be a great opportunity for associations to broaden the range of services they offer and to build relationships with other bodies in their industry. But a deluge of products, conferences and publications aimed at increasing revenue can distract […]

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Oct
19

Why your team may actually need cliques and silos

Do you know why cliques and silos form in your team or organization? It has nearly become cliché to hear from organizations that “our sales staff cannot stand to work with those service guys,” or “we have people inside our department who just won’t communicate!” Many teams struggle with situations where different departments, or even […]

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Oct
18

What is the workforce crisis?

We live in an era of disruption. The workplaces and career trajectories we took for granted in the past no longer exist. Due to changes in technology, the economy and changing needs of generations from Baby Boomers to Millenials, the shape of the labor force must be reimagined in order to survive. This applies to […]

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Oct
17

Seeking volunteers for an association industry campaign

You’re at a cocktail party surrounded by unfamiliar people. New faces loom, eager to strike a conversation, but there is one hurdle you know you’re going to have to heave yourself over each time they try. “What do you do?” one friendly stranger asks. Here it goes again. “I work in the association industry.” “The what?” […]

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Oct
14

5 ways to transform your team’s brainstorming

Great ideas don’t appear out of thin air. If you want your team to start taking more innovative approaches to solving organizational problems, you may need to change the way you work. The Canadian Society for Medical Laboratory Science (CSMLS) is an association with big dreams but a modest budget. Yet, it has won several […]

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Oct
12

How I helped double my association’s income

When I started at the National Campus and Community Radio Association, the English not-for-profit network of radio stations with 105 members across Canada, I came from the member-station side. Not having any knowledge of association and membership management, I was learning on the go. But I knew what my station wanted and needed, and I […]

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Oct
11

How we created the biggest membership boom in our association’s history

When we talk about the workforce pipeline — the pool of eligible candidates prepared to take on professional roles in an industry as opportunities open — it’s all about the bigger picture. The industry must find ways to nurture such a pool to avoid a talent shortage in years to come. After all, we’re in […]

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Oct
10

Why your association needs to define member engagement

What does member engagement mean to you? Sure, it’s the hot topic that much of our work as association professionals revolves around, but the goal can be obscured by indirect efforts and lack of focus. As a culture consultant, my area of expertise is the internal and external cultures of employees, customers and members. When […]

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Oct
05

How to move from silos to success

We live in a silo industry. Do you remember the last time you put heads together with someone from a different department to share ideas about an internal pain point? Do you wish you had opportunities to do it more? Often, working together across disciplines generates insight greater than the sum of its parts. This […]

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