Author: Meena Dayak

Meena is an advocate of change because it moves missions. She has been on the executive team in trade associations since 2005 and spearheaded strategic planning and partnerships, media and communications, marketing, public education, conferences, and member services. She is solutions-focused and an evangelist of great ideas. At the American Public Power Association, she has helped members across the country raise public awareness of their contributions as community-owned energy providers. She supports strategic planning for the association and is an advocate of data-informed decision making. Meena is intensely creative and enjoys unleashing that gift in others. She has convened Associations Catalyzing Entrepreneurship, an evolving cross-functional group of association leaders and stakeholders who think outside the association box about survival and success. Through ACE, she is collaborating to develop a creative, nimble, bottom-line focused approach to association futures.
All of Meena’s articles are listed on a dedicated page for ACE content.


How to grow your online community

Online communities need to be seeded at the right time in the right soil then watered, weeded, pruned, and nurtured with care to ensure they thrive and produce good fruit.  These insights were gathered when the National Digital Roundtable brought together a group of nonprofit and association experts to trade their secrets to the success […]


Ready for a digital transformation? Focus on these 4 areas

It’s time for associations to think of a digital transformation as a business model transformation, which means business strategy, technology strategy and — most often — a cultural transformation. A well thought-out, long-term digital pathway can ensure the viability of our organizations, and help us reshape the customer value experience to meet customer needs and […]



I suppose I’ve always been a catalyst for change, but it took me a long time to realize that it places me in the ranks of the minority. Everyone wants to grow and excel and I’m just helping. Right? However, the reality is that most people don’t want to change, especially in a setting and culture where they’re […]