Articles

Aug
30

Digital Transformation Requires Buy-In From Everyone

Digital Transformation is the current hot topic in the association world, but there are a zillion different definitions of it. In preparing for a panel at SURGE, I found a definition I thought was heading in the right direction. “Digital transformation is the convergence of digital technologies applied to organizational activities, processes, competencies, customer needs data, intelligence […]

By Maddie Grant | Transform Culture
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Aug
28

What is an Association Executive’s Depth?

In North America and Europe, I have long known that there is a professional term called, “association executive”. There was no such term used before here in the Philippines, until I and a few like-minded friends founded and formally launched the Philippine Council of Associations and Association Executives (PCAAE) on November 20, 2013 in conjunction with […]

By Octavio Peralta | Transform Culture
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Aug
27

How We Hold Ourselves Accountable to the Future

As association professionals, developing an ability to navigate the future is becoming more critical by the day. We all have strategic plans serving as drivers for change, and a belief that we’re doing our best to take mega-trends and micro-trends and put them into usable operational plans that provide value for our members. But how […]

By Mike Moss | Transform Culture
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Aug
23

What if we didn’t have members?

It’s worth stopping for a second to think something through. Imagine, if you will, that we didn’t have members. What if our associations’ efforts were not entirely focused on those people who already pay their membership dues? I know. It sounds crazy – a membership association without members? How will we make money? Who will we serve? Won’t […]

By Tara Puckey | Transform Culture
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Aug
21

Corporate Partnership Challenges and Solutions – Let me count the ways

My colleague Dan Kowitz and I have studied and advised hundreds of association corporate partnership programs over the past two decades, both as senior-level staff with associations and as consultants to associations. A lot has changed – and continues to change – in the world of corporate sponsorships and partnerships: the role of associations continues […]

By Bruce Rosenthal | Invigorate Revenue
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Aug
20

Measuring Success: Why We Should Focus on Cause Before Effect

The measure of a project’s success tends to be in the quantifiable effects it produces. We might look to membership numbers or revenue, for example, to assess how successful our particular ventures have been at this level of effect. However, it is not always useful to focus on these final outcomes when implementing a project. Especially when […]

By Garth Jordan | Transform Culture
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Aug
16

3 Ways to Boost Your Culture Playbook

Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs. In our most recent conversation live in DC, with a virtual component hosted […]

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Aug
14

Before You Begin: 5 Co-Creation Tips

Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members. Generally speaking, it is important for the association to maintain decision-making control over the use of resources in the co-creative project, whereas the participating members should be given control over design decisions. If […]

By Eric Lanke | Engage People
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Aug
13

How to Lay the Foundation for Culture Change

Culture change is not rocket science. Conventional wisdom may say that it is hard, that it is undefinable, or that it takes many years to accomplish, but I disagree. People participate in culture change all the time—they just don’t realize that’s what they’re doing. My business partner, Maddie Grant, and I have been doing change work […]

By Jamie Notter | Transform Culture
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Aug
09

Workshopping Innovation: How We Taught Design Thinking

It is one thing to commit to a pathway towards innovation. Bringing people along the road with you, however, can be an innovation project in itself. The process of teaching a new framework, or inspiring your team to embrace a different methodology, is its own opportunity to create and discover. Recently I had the chance to […]

By Genevieve Leclerc | Empower Yourself
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