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Nov
29

Why You Can’t Trust Your Website Analytics: Part One

How much do you trust your website stats, e.g. Google Analytics? The answer should be ‘not that much’. Data from three separate UK membership organizations reveals a steady decline in the proportion of visitors who are captured by Google Analytics. Initial data discrepancies Year Out Group were concerned their website visitor numbers in Google Analytics have […]

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Nov
27

What New Members Want

Through my research into new member engagement, conducted alongside Amanda Kaiser at Kaiser Insights, we found that programs designed to welcome new members into an organization get results.They can boost member renewal rates and improve a member’s experience for the long haul. There are many ways to go about engaging new members, and focusing on in-person experiences […]

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Nov
26

The Ups and Downs of Revamping Communications

What is the aesthetic and overall experience that members have with your association? How do communications play into that experience? Do you need to shake it up? At the Greater Kalamazoo Association of Realtors, we realized that while our meetings and services were of value to our members, we weren’t doing enough to make them exciting […]

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Nov
22

Digital Transformation: At The Intersection

What exactly do we mean by digital transformation? It’s clear that transformation represents a break with tradition – but this break in terms of technology could be manifested either in what we do or in how we do it. Digital transformation proper, in my opinion, happens at the intersection between the what, the how, and the technological developments at play. This […]

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Nov
20

Ten Marks of a Great Co-Worker

There is no shortage of literature on leadership. Being a good leader means supporting, equipping, and galvanizing a team to fulfil its potential. But given that the potential of a team is so much greater than the sum of its parts, it is strange that we rarely talk about being a good co-worker. Ernie Smith’s recent piece gives […]

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Nov
19

Light a ‘SPARK’ in your association’s strategic plan

In “Business Associations for the 21st Century”, the Washington, D.C.-based Center for International Private Enterprise (CIPE) describes associations as voluntary business-, professional-and community-improvement groups that combine their synergistic power by working together to solve mutual problems. Often partnering with government, associations have developed programs and encouraged public policies that help expand economic bases. “Were it not for business […]

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Nov
15

How to Implement a Successful Email Onboarding Campaign

First impressions matter. When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the […]

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Nov
13

Trust in Diversity: How to Make People Feel Welcome

Revamping has become a buzzword. Everybody wants to be different and do something that will make them stand out. This applies to all aspects of association culture, including diversity and inclusion. How can associations go from talking the talk to walking the walk when it comes to inclusion, at their events and in all aspects of […]

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Nov
12

Retaining Longtime Members: What We Thought We Knew

Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing […]

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Nov
05

SURGE Optimism: Know Before You Go

SURGE is our free interactive virtual conference for association professionals – and it’s happening this week on November 7-9th! Here are some things to know before you go: THE BASICS What to expect: The event consists of 15 sessions, shown over three days, from 12-5PM EST. As the sessions play, an attendee chat will run alongside. Speakers will […]

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