10 virtual event tools you can use to move your meetings online
As the world grapples with coronavirus, the massive impact the virus poses to events, meetings and conferences as medical officials urge social distancing is reverberating throughout the association industry. Because social distancing — as in, the physical separation of people — is one of the only tools in the medical toolbox known to assuredly prevent the spread […]
Working remotely? Here’s how to stay productive and motivated
So you have to work from home for the foreseeable future due to the Covid-19? Or maybe you’ve been working from home for a while now and are just looking to increase your work output? Either way, this is an opportunity to work on your time management skills and overall productivity level. Here are the […]
Do associations still matter?
In a world where technology continuously evolves and communication boundaries appear to blur on a global scale, we may find ourselves wondering if associations still matter in the modern age. For generations, associations have been a valuable resource for people and have helped to set standards for various industries and interest groups. They’ve long provided […]
What content metrics actually matter?
If you take a moment to head to the analytics page for your Twitter profile, you’ll find tons of data: How many tweets you posted in the past 28 days, how many impressions they got, the number of profile visits your account received, the top follower you gained and exactly how popular your most popular […]
This is the most valuable kind of marketing you can get
Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. For me, it was something simple: A transparent lip liner that goes with any shade of lipstick. Not exactly a life-changing product, but for $5, I found […]
3 things Popeyes’ chicken can teach you about branding
Since its Aug. 12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT, Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months. In deconstructing a strategy utilized by a fast food chain to create hype […]
Why you should turn the office complainer into your champion
Admit it. We’ve all done it. We’ve all complained at work. If you read the latest and greatest in leadership books, they would tell you this is a sign of poor organizational culture, and while I do not disagree, where others see a problem, I see potential. Complaining is a gold mine. When I hear […]
To offer most value, this association opened its online community to all
When Ginny Butsch and her fellow staffers at the Educational Theater Association started to build their online community about six years ago, one idea came up that seemed kind of radical at the time: What if their forum wasn’t available only to members, but available to anyone who wanted to jump into the conversation? Back […]
What to do with great ideas you can’t tackle right now
At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to determine goals and projects in the coming months. It’s exciting, and everyone comes to the table with new ideas to move SHEA forward. The trouble is, with just Johnson and one […]
2 ways associations can prepare for the future of membership
When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was happening with and to the way organizations reached their customers. “This new approach was really relevant and applicable to any number of different kinds of organizations,” she said. That approach? Membership. […]