Articles

May
29

Data in Action: Acquisition and Analysis

When exploring new markets as an association, whether that be in new geographical regions or new types of services, it is imperative that you have a map to guide you. You can acquire the information you need before diving in and investing in a project through careful research and data analytics. I work for a […]

By Whitney Emerick | Invigorate Revenue
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May
28

How to Prepare for Future Generations of Association Membership

For better or worse, millennials are a hot topic among associations right now. As a millennial myself, I’m always wary of these discussions. About half the time it’s people of other generations complaining about millennials, and the rest of the time it’s a feeble discussion about how to prepare for millennials who will be entering your […]

By Amanda Cook | Transform Culture
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May
24

Women in Tech Survey: Foresight in Action

The Institute of Electrical and Electronics Engineers (IEEE) is the largest technical association in the world, with over 400,000 members in over 160 countries. Our members come from a huge variety of backgrounds. They are in electrical and electronics engineering, computing, communications, robotics, and automation, and much more. They work in academia, private industry, and government. […]

By Lesleigh Campanale | Transform Culture
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May
22

Bridging The Education to Employment Gap Will Take An Industry-Wide Movement

My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a System That Works. Shelly Alcorn, who was producing a vodcast at the time, invited me to talk about how the findings of the report might affect associations. It was a great conversation and […]

By Elizabeth Weaver Engel | Engage People
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May
21

Is Your Sales Commission Plan Working Against You?

I was recently speaking with an association publisher who told me that she was considering replacing the advertising representative firm she had been using with another. As we got into more detail, she revealed that the firm had been successful in building and maintaining her organization’s print advertising business, but had not been successful in building […]

By Robert Silverstein | Invigorate Revenue
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May
17

Natural Symbiosis: Review Culture and Our Associations

“I know what I need, and it isn’t a salesperson.”* According to recent research from Wake Forest University, B2B decision making is increasingly being informed by customer reviews. In this customer-driven purchasing environment, in which 92% of B2B buyers are more likely to commit to a sale if they have read a reliable review, it […]

By Ben Martin | Invigorate Revenue
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May
15

Why Video? A Micro-Learning Case Study

The Education and Career Services department at The Institute of Management Accountants (IMA) has always been strategically focused on monitoring current and future trends to ensure that we are meeting the needs and learning preferences of our members. In early 2015, we conducted research and determined that micro-learning was not only becoming a popular trend, but […]

By Vivian Davis | Invigorate Revenue
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May
14

Leading by Example: How Passion Can Drive Technological Change

Changing people’s minds has both an intellectual and an emotional aspect. Intellectually speaking, it is of course important to present people with facts, figures and data to encourage them to commit to a transformative project. On an emotional level however, when it comes to implementing cultural change, your own passion can play an enormous role. If […]

By Mark Kibble | Transform Culture
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May
10

To Improve Customer Service: Solve a Problem Twice

When a member contacts your organization with a problem, you have to come up with a solution fast. After assessing the situation, you identify the issue and come up with a quick fix, and they leave the interaction satisfied. But what made them call in the first place? And what can you do to avoid those […]

By Josh Carlson | Engage People
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May
08

Association 2.0 – Digital Transformation and Relevance in the Digital Age

In 2012 my association was confronting member disengagement and depletion. We knew that less than 50% of our members attended our events (for multiple reasons). 15% of the membership consisted of international members and the relevance of associations had waned somewhat through the 00’s. Membership was on a slow downward slide and finances were tracking […]

By Clive Roux | Invigorate Revenue
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