Author: Laura Taylor

VP of Digital Operations at Naylor Association Solutions

Laura Taylor is the VP of Digital Operations and Development at Naylor Association Solutions. Laura has been servicing associations since 2008 at Naylor. Starting in advertising sales in print and online communications generating non-dues revenue for associations, Laura moved to the operational side of the business supporting Naylor’s online solutions in 2011. Today, Laura manages the overall operations of our online product, customer and sales support for our associations’ online communications platforms including digital magazines, online directories and buyers’ guides, newsletters, conference apps and website ad sales. In addition, Laura researches emerging digital technologies to ensure Naylor consistently offers the best member communication and non-dues revenue generating tools to its client family. Most recently, Laura led the development and launch of Naylor's programmatic advertising solution.


4 steps to identifying non-dues revenue opportunities

As someone who works in the digital communications business, I work on many different channels of communication every day. Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations.  When assisting associations in this process, we often take these four steps: Evaluate your current […]