Transform Culture

Aug
02

Hey Culture Change Fans, Got the Playbook?

Editor’s Note: Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. They have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in their jobs. This article is a culmination of takeaways from their most recent conversation live […]

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Jul
23

More Than a Logo Change: Rebrand Reflections

Your association’s brand is your image, or the perception of the association by your target audiences. In short, it’s your association’s personality. Often we think of a rebrand as changing your association’s logo—but it’s more complicated than that. Rebranding also involves your color scheme, tagline, and messaging. It includes your print and digital communications such […]

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Jul
16

Creating a Knowledge Community: Where Technology Meets Need

I believe that technologists too often focus on technology. Key organizational problems are no longer technology specific, and technology issues themselves are not the target of our broader problem-solving efforts (or at least they shouldn’t be). Instead, technology is implicated on a broader, more strategic level, across the entire structure of the organization. This means that […]

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Jul
10

Bake Learning Into Culture

I am lucky to work for an organization that values lifelong learning. For me, keeping on top of my field and enhancing my skill set does not come second to my day-to-day work—it is an integral part of it. How can organizations make professional development a part of their culture and the air that they […]

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Jul
03

Laying the Groundwork for Organizational Change

Language matters. It matters for many reasons; not least because when different perspectives and priorities collide, the way we communicate can set the stage for moving forward. Thinking carefully about language and communication when implementing a culture shift in your association can help establish and cement the tone of the change, and turn a potentially challenging […]

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Jun
28

Trends in Education-to-Employment: Part II

In Part I of this series, I explore the wicked problem facing the education system in the United States. Part II considers what our associations can do to rise to this challenge. The value of associations There is no greater value that associations can provide than helping people get a job, keep a job, and get a […]

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Jun
13

Anticipating Trends Across Industries: A Case Study

Many years of working in the association space, and two very different industries within it, have taught me a thing or two about using foresight to an association’s advantage. Now, with ASAE’s ForesightWorks, all of us have access to the resources we need to scan for trends and anticipate changes before they happen. What kind of impact […]

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Jun
11

The Future of Work for Associations

Over the next few years, staff structure at associations will undergo huge changes that will present opportunities for more efficient and nimble operations. This is made clear by several Social, Technological Economical, Environmental and Political (STEEP) factors, listed below. (The #CAEProud crowd will remember the acronym!) MORE WITH LESS Lessons learned from the Great Recession have […]

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Jun
07

Political Black Swans: Ignore Them at Your Association’s Peril

In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union.Violence erupted just a few blocks from my office with clashes between protesters and the police, the torching of cars and mass arrests. The country’s capital was brought to a standstill, and the work of our organization was […]

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Jun
06

Virtual Conferences: Knowledge Co-Created in Real Time

The virtual conference that AssociationSuccess.org held for the first time in November shared the same characteristic of pretty much anything we’ve ever done: it was an experiment. We had no idea what was going to happen (something I am far more willing to admit after the fact, as the ol’ fake it till you make it adage rings a […]

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