Transform Culture

Mar
18

Reinventing Association Governance

As the sun came up on our last day at the Mayan Dude Ranch, my mind was spinning. Circling around something. Tightening in like our trick roper’s lasso the previous night. No doubt, this all had a little to do with the potent smell of cowboy coffee, horse hair, and last night’s bourbon in my nostrils […]

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Mar
14

HIDDEN IN PLAIN SIGHT: ADVOCACY AS A KEY DRIVER OF MEMBER VALUE

For years, technology has been disrupting the traditional portfolio of association member-value offerings. Long gone are the days when associations were a one-stop shop for all their members’ needs, from information and education to discounted products and services. That’s why associations large and small are spending countless hours (and dollars!) these days searching for the next […]

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Feb
21

Why I’m Optimistic About The Future Of Association Governing

In my new eBook, Foresight is The Future of Governing: Building Thrivable Boards, Stakeholders and Systems for the 21stCentury, I argue that associations must create a different future of governing by focusing the work of governing on the future. As I explain: Associations need their boards, with the support of their staff partners and other contributors, to focus […]

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Feb
11

How Do We Bring Advocacy Into The 21st Century?

In an age of hyper-transformation fueled by advances in technology, the association industry’s advocacy efforts must evolve past merely “mobilizing members” to amassing an expanded base of supporters to advance our legislative goals. This evolution requires both a shift in thinking and a recognition that technology provides a platform for value creation. Technology no longer […]

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Feb
05

What Exactly Is Predictive Analytics?

Everyone is talking about how AI and predictive analytics are changing the world. But what does this change actually look like, and how does it work? Predictive analytics goes something like this: Data is collected. This could comprise of all sorts of things: web clicks, demographic information, email campaigns or sales, to name a few. […]

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Jan
21

Will You Take a Grassroots or Executive-led Approach To Culture Building?

Organizations becoming more intentional about how they create and sustain their culture; realizing now what a fundamental impact in has on employees’ ability to be successful. For the purpose of this article, I define culture as the traits of the organization played out in the behaviors of all employees. In my association career, I’ve approached […]

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Jan
10

Fail Forward: Learning Anytime, Anywhere

Learning happens everywhere, all the time. Opportunities for education and professional development are not limited to formal events like conferences and certifications. Thinking about learning as an anytime, anywhere activity means getting comfortable with the process not being perfect. When you are creating a learning resource for members or colleagues, start small, play with it […]

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Jan
07

How We Turned a Hacking Disaster Into an Opportunity

Picture the scene: it’s six weeks before our annual conference. Preparations are in full swing. Members are registering through our websites as usual. Then, our main site and all of its components are hacked. End of the world, or an opportunity for improvement? The Special Libraries Association (SLA) has 107 component websites hosted on WordPress, for geographic […]

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Dec
20

Lean Startup for Associations Part 2: Problem Solving!

Part One of this series introduced Peter Dudka to the ACE conversation, and looked at the basics of Lean Startup methods and tactics. The question remained: how do we apply these concepts in a real-life challenge facing associations? Back to the ACE meeting: Peter sketches out a possible path. The scenario: A trade association (with organizational membership) […]

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Dec
11

How We Transitioned From Brick-and-Mortar to a Virtual Workspace

I work with ARMA International, a completely virtual organization. In the fall of 2016, we transitioned from our brick-and-mortar office with the option for employees to regularly work remotely into a completely virtual environment. How did this process work out for us? And is the future of work virtual beyond our organization? THE STATE OF THE […]

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