Transform Culture

Jul
14

How to pivot away from old and bad data

Just when you think we’re about to close out the pandemic chapter of our lives, you turn the page and alas, the saga continues. It’s been a hard road to navigate for organizations and industries across the world. The not-for-profit sector has been hit especially hard by the virus’s impact on the economy.  According to […]

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Jul
13

Let’s talk about race

At some point in the last six weeks, you’ve probably given at least a little thought to your association’s policies and bylaws — and maybe even wondered if they’re passively promoting racism within your organization. We want to help you do better. On Tuesday, July 28, we’re hosting an introductory workshop to teach you how […]

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Jul
07

Why associations should drive innovation

Associations connect mentors with mentees, offer professional development and continuing education courses, write rules and regulations for their industries, and innovate every chance they have. But what does it mean to truly innovate? Innovation is a word heard frequently in conversation with association professionals, but do we actually understand the importance of associations driving this […]

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Jun
24

Want to keep your members? Make it easy to cancel

In many cases, canceling or downgrading a subscription or membership is a frustratingly long and complicated process in an effort by organizations to dissuade their customers from leaving. “It is always hard to lose a customer, especially if you put a lot of effort into getting them to sign up for your products/services in the […]

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Jun
18

10 tips to bring your Zoom events to life

The shift to online meetings has exposed a number of weaknesses in how we present material.  Public speaking isn’t easy at the best of times but the new considerations that accompany a Zoom reality are sabotaging even seasoned pros. Bad lighting, a loss of personal connection, and a flat screen interface may seem impossible to […]

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Jun
17

Finding focus in the midst of uncertainty

In these unsettling times, refocusing on the future is both difficult and critical. Over the past few months, we have been forced to face crises head on. We’ve had to quickly adjust to working virtually, rethink in-person events, lead our teams and families through massive change, and acknowledge and internalize the racial inequalities that persist […]

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Jun
16

How content curation combats information overload

Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. As the abundance of available content increases, the ability to understand and recognize what is truthful and important becomes more and more difficult.  Spark Consulting published its first whitepaper, […]

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Jun
10

Ready to talk about racism at work? Here’s where to start

In all 50 American states and in over 15 countries, protests continue over the systematic oppression of Black people. Intentional or not, racism happens every day in all facets of life. With the killings of George Floyd, Ahmaud Arbery, Breonna Taylor and so many more, staying silent on these acts is no longer an option. […]

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Jun
09

SURGE Connect is finally here!

Looking for SURGE Connect? All registrants will receive unique URLs 30 minutes prior to the start of each session. If you’ve already registered, check your inbox for the link! If you haven’t registered, do so now! We’ve planning this day for months: SURGE Connect presented by Feathr is finally here! This three-day virtual conference will […]

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Jun
04

Meet our SURGE Connect keynote interviewees

We are so excited our SURGE Connect virtual conference is almost here!  Each day of SURGE Connect begins with a keynote interview, conducted by AssociationSuccess.org’s content manager Chelsea Brasted, meant to present new ideas and creative connections between association professionals and experts in other industries. For SURGE Connect, we’ve got a diverse trio of conversations […]

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