Transform Culture

Apr
01

Book of the Month – April 2019

Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! In a world of lightning-fast technological advancements, ever-changing economic, social and […]

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Mar
26

The association business model: It’s time for a massive overhaul

Most associations professionals would agree that meeting member needs is at the heart of every decision made. Yet over the last 40 years, most professional associations have been adopting a product-line business model. In addition to membership, we create and try to sell access to products like newsletters/publications, research, online education, meetings and conventions, certifications, […]

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Mar
19

A CEO’s wish list for association staff

An organization is only as good as its people. This is also true for associations, who not only employ staff, but also attract volunteers to promote its work and advocacies. As a chief executive of an association, I embody the aspirations of my staff and volunteers. I label these aspirations through an acronym, “IF U CARE”, […]

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Mar
18

Reinventing Association Governance

As the sun came up on our last day at the Mayan Dude Ranch, my mind was spinning. Circling around something. Tightening in like our trick roper’s lasso the previous night. No doubt, this all had a little to do with the potent smell of cowboy coffee, horse hair, and last night’s bourbon in my nostrils […]

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Mar
14

HIDDEN IN PLAIN SIGHT: ADVOCACY AS A KEY DRIVER OF MEMBER VALUE

For years, technology has been disrupting the traditional portfolio of association member-value offerings. Long gone are the days when associations were a one-stop shop for all their members’ needs, from information and education to discounted products and services. That’s why associations large and small are spending countless hours (and dollars!) these days searching for the next […]

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Feb
21

Why I’m Optimistic About The Future Of Association Governing

In my new eBook, Foresight is The Future of Governing: Building Thrivable Boards, Stakeholders and Systems for the 21stCentury, I argue that associations must create a different future of governing by focusing the work of governing on the future. As I explain: Associations need their boards, with the support of their staff partners and other contributors, to focus […]

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Feb
11

How Do We Bring Advocacy Into The 21st Century?

In an age of hyper-transformation fueled by advances in technology, the association industry’s advocacy efforts must evolve past merely “mobilizing members” to amassing an expanded base of supporters to advance our legislative goals. This evolution requires both a shift in thinking and a recognition that technology provides a platform for value creation. Technology no longer […]

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Feb
05

What Exactly Is Predictive Analytics?

Everyone is talking about how AI and predictive analytics are changing the world. But what does this change actually look like, and how does it work? Predictive analytics goes something like this: Data is collected. This could comprise of all sorts of things: web clicks, demographic information, email campaigns or sales, to name a few. […]

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Jan
21

Will You Take a Grassroots or Executive-led Approach To Culture Building?

Organizations becoming more intentional about how they create and sustain their culture; realizing now what a fundamental impact in has on employees’ ability to be successful. For the purpose of this article, I define culture as the traits of the organization played out in the behaviors of all employees. In my association career, I’ve approached […]

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Jan
10

Fail Forward: Learning Anytime, Anywhere

Learning happens everywhere, all the time. Opportunities for education and professional development are not limited to formal events like conferences and certifications. Thinking about learning as an anytime, anywhere activity means getting comfortable with the process not being perfect. When you are creating a learning resource for members or colleagues, start small, play with it […]

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