Transform Culture

Jul
11

IMPROVING THE RELATIONSHIP BETWEEN PEOPLE AND TECHNOLOGY

When trying to bring in new technology into an organization, it is guaranteed that you will be met with resistance, because any sort of change often is. You need that buy-in from people first, otherwise there’s going to be struggle in incorporating the technology into operations. This is why there needs to be a focus on the […]

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Jul
09

GEOSPATIAL ANALYSIS AND PREDICTING THE FUTURE

What does it mean not to be behind the geospatial curve? In the previous article we say that the State Department was left behind in the conversation about how to handle the war in Afghanistan. They were behind the geospatial curve. So, Most importantly, the phrase means an organization does not simply look at its work in the […]

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Jun
27

DON’T FEAR THE G-WORD: UNDERSTANDING YOUR ORGANIZATION THROUGH COLORFUL MAPS

The words “geospatial analysis” sound intimidating. But let’s be honest: the ability to look at an organization’s work across the country or around the world is pretty powerful. Despite its pretensions, “geospatial analysis” simply means using maps, graphs and statistics to visualize and understand member and customer behavior across geographic locations and make better business decisions. […]

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Jun
10

DISTINGUISHING POINTS OF VIEW

Distinguishing point of views (POVs) can help better frame one’s value and appreciate the contribution of others. Consider this: Our POV is the world we live in. it’s neither right or wrong, good or bad! However, our POV has us often more committed to being right about something in order to look good, be comfortable, […]

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May
30

TELLING THE ADVOCACY STORY: MOVING MEMBERS FROM “ME” TO “WE”

For some association leaders and practitioners, advocacy remains a “black box.” While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!” In a previous article, I […]

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May
28

FLIPPING THE SCRIPT ON REBRANDING: HOW AN ASSOCIATION TOLD ITS STORY

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services,that is exactly what we did. On behalf of our […]

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May
14

ASSOCIATIONS NEED TO GET BETTER AT GOVERNING

Every year, thousands upon millions of hours and dollars are wasted and volunteers and staff get burned out all because of boards that are flying blind without a clue on how to really be a board. So why do we have so many poorly performing boards out there especially since so many of them clearly want […]

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May
09

CULTURE AND PROCESS IN DESIGN THINKING

In my work as an educator and facilitator, I like to use techniques from human-centered design, and design thinking in particular. When I introduce design thinking to people, they are really eager to experience all the benefits, especially the teamwork, the very precise problem identification, and of course the often unique and really effective solutions to […]

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May
07

ATTRACTING AND KEEPING YOUR MASTER LEARNERS COMING BACK

(a Two-Part Series on Master Learners) How do you know people (staff and members) are Master Learners? In order to get them to come to you for their education needs, and to come back for more, you have to know the attributes of a Master Learner. In Part One of this two-part series on Master Learners you […]

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May
06

HOW TO RESUSCITATE YOUR EDUCATION

It’s no secret that traditional lecture-style educational sessions are no longer the most effective way to educate.But how do you overhaul outdated learning techniques for interactive and engaging sessions, especially when you’re working on a budget? It starts with lots of pre-planning. Your conference teams, committees, speakers and anybody else who is working on your […]

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