It’s Time to Review Your Corporate Relations
How often does your association review its corporate sponsorship or partnership program? The business of corporate relations is changing. Any program that has not been reviewed in recent years could be out of date and falling short of its full potential. It takes ongoing intentional effort to make arrangements lucrative for everyone. Here are a few […]
Doing Personalization Right
To imagine the future, it’s sometimes useful to turn our sights to the past. When the internet was first developed and became a part of our professional landscape, what did an organization’s engagement with their communities look like? And, how can technology improve our interactions with members today? Remember the early days of internet retail, for […]
Bringing the Real World into Virtual Events
The world connects virtually, and it is no different for the associations we serve. Building effective virtual programs drives value for members across borders, provides cost effective means for engagement, and creates a unique forum for networking and learning. But a common mistake in planning virtual programs is limiting the vision of the event to the […]
Analytical Mindsets in the Association Space: Part One
WHY DATA ANALYTICS? We are running into the future at top speed. We have more decisions to make and less time to make them, and without data we have an increased likelihood of making bad decisions or no decision at all. Now is the time for associations to take advantage of advancements in data to […]
Successful Association Sales: Selling Value Instead of Products
What is the difference between cost and value? Cost is the price your customers pay and value is what your customers receive in exchange for their money. Let me give you an example. Suppose you are in the market to buy a new car. You look at a Toyota and a Mercedes and note that for […]
What’s in a Name? Why language matters in your Webinar Strategy
One of the issues with which I routinely see organizations struggle is how to compete with free Webinars in their market place, or related, how to justify charging for some Webinars while offering others for free. Webinars have become a commodity item often closely associated with content marketing, meaning that a charging for them has become […]
Why We Changed Our Membership Model
Nobody wants to be put in a box. And in fact, it is equally as frustrating to attempt to engage a person and address their needs when they have been boxed in. When it comes to membership models, we can use this fact to re-think the way we attract and retain members. While traditional membership strategies […]
Start the Churn Predictions, Hal
When we think of artificial intelligence, our first thoughts tend toward Hal in Stanley Kubrick’s classic 2001: A Space Odyssey. But we should probably think more along the lines of predictive algorithms that help us understand who will leave or stay with our association. Over the years, association management professionals have used a number of […]
Three Metrics to Understand the Health of Your Brand
Brand is the personification of your association. Its purpose is to create an identity for your association that people can relate to. In the best of times, it is your biggest asset. In the worst of times, your biggest liability. The health of your brand functions just like personal health: it is vitally important and susceptible […]
It’s Competition Time!
We are searching for someone for whom learning is not just personal. Someone who is excited about learning for their own professional development, for the support and advancement of their own organization, and for the potential to inspire the greater association community. We are delighted to be able to give away one individual registration to Learning • […]