Invigorate Revenue

Jan
04

Are mission-driven associations dying?

There seems to be a continual “old guard/new guard” debate as to the purpose of associations. This might mean paid staff, volunteer leaders, or rank and file members. The old guard position is generally that people in the industry or profession need to join the organization to serve and give back — our job is […]

DETAIL
Dec
06

Associations should sell solutions, not products

I was inspired recently by a quote I saw posted on LinkedIn that really struck me: “It’s Not the Products You Sell, It’s the Problems You Solve.” And I thought about this perspective for our clients and for associations selling membership in particular. From what I see in my business – selling solutions is what […]

DETAIL
Nov
16

How 1 association handled recession in its industry

Going to the gas station and filling up your tank is a much cheaper endeavor today than it was two years ago. As a consumer, this is great news for you. As the President of the Pipeline Research Council International, whose members are mostly pipeline operators, it means my job has been kicked into overdrive. […]

DETAIL
Nov
13

How an economic downturn affects your association

In the office today, I read the statement from the Reserve Bank of Australia on its decision to leave interest rates on hold. The general economic outlook isn’t feeling great. In Australia and internationally, many senior economists are concerned about the very real prospect of a significant economic downturn on the horizon. So how would […]

DETAIL
Oct
28

3 podcasts to boost your association revenue

These podcasts tie together several innovative strategies toward moving the ball forward, from recruiting your CEO to jumping into the sales game, to landing the “huge” membership accounts, to digging deep to find out what your association sponsors really want and how to give it them. Surefire Sales Strategies for Association CEOs Increasingly, I’m finding […]

DETAIL
Sep
29

How to create a ’boutique’ sponsorship program

With sponsorship dollars down and withering vendor enthusiasm for legacy sponsorships (i.e. the coffee break), a different approach to revenue growth is desperately needed. A trend I’ve seen developing (slowly) is presenting prospects and long-time sponsors with a customized or “boutique” sponsorship opportunity. The problem is no one on the sales side is being proactive […]

DETAIL
Aug
16

4 ways associations can prepare for the future

We talk a lot about technological disruption on AssociationSuccess.org, but our recent interview with Peter Diamandis elevated a previously speculative discussion to a realization of inevitability. We cannot ignore what is coming. Our world is undergoing incredible changes thanks to technology, and this is occurring at an accelerating rate. What does this mean for the industries […]

DETAIL
Jul
29

Do associations fit into the future?

I don’t know about you, but I do a lot of reading on technologies that are in the pipeline. Driverless cars, virtual reality, you name it. It’s one thing to know what’s coming, but a whole other to predict and grasp the impact it will have on our day-to-day lives. For example, have you ever considered […]

DETAIL
Jul
20

Are you committed to continuous innovation?

The following is an excerpt from “The Membership Economy:” Innovation is motherhood and apple pie in nearly every type of organization, but for the Membership Economy, continuous innovation is especially important. The best Membership Economy organizations are constantly tinkering with their offerings. For example, American Express has offered all kinds of evolving benefits to its […]

DETAIL
Jul
20

How our lives will become demonetized

People are concerned about how AI and robotics are taking jobs and destroying livelihoods, reducing our earning capacity and subsequently destroying the economy. In anticipation, countries like Canada, India and Finland are running experiments to pilot the idea of “universal basic income” – the unconditional provision of a regular sum of money from the government […]

DETAIL