Author: Jeff Cobb


Jeff Cobb is a successful entrepreneur and educator with more than two decades of experience working in the market for lifelong learning. As a an executive advisor he has a long track record in helping organizations maximize the reach, revenue, and impact of their continuing education and professional development programs. Through his writing and speaking he has also been a consistent presence in the association sector and has had significant influence on how organizations approach the market for lifelong learning.

With Celisa Steele, Jeff co-founded Tagoras, which provides advisory services and educational events for organizations in the business of lifelong learning.
Jeff’s most recent book, Leading the Learning Revolution, provides practical insights for growing a thriving education business in the context of the global learning economy.


What’s in a Name? Why language matters in your Webinar Strategy

One of the issues with which I routinely see organizations struggle is how to compete with free Webinars in their market place, or related, how to justify charging for some Webinars while offering others for free. Webinars have become a commodity item often closely associated with content marketing, meaning that a charging for them has become […]