Invigorate Revenue

Dec
13

Lean Startup for Associations Part 1: Beyond the HPPO Realm

“Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer,” says a description on Eric Ries’ Lean Startup website. “When they fail to reach broad uptake from […]

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Dec
04

How to Improve Technology the Agile Way

When I think of organizations looking to make improvements to their technology, I always picture this cartoon: a team of cavemen pushing materials on a cart made of square wheels while two friends stand next to them waiting to install round wheels. The team struggling to push the cart refuses the offer of help, claiming […]

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Nov
29

Why You Can’t Trust Your Website Analytics: Part One

How much do you trust your website stats, e.g. Google Analytics? The answer should be ‘not that much’. Data from three separate UK membership organizations reveals a steady decline in the proportion of visitors who are captured by Google Analytics. Initial data discrepancies Year Out Group were concerned their website visitor numbers in Google Analytics have […]

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Nov
19

Light a ‘SPARK’ in your association’s strategic plan

In “Business Associations for the 21st Century”, the Washington, D.C.-based Center for International Private Enterprise (CIPE) describes associations as voluntary business-, professional-and community-improvement groups that combine their synergistic power by working together to solve mutual problems. Often partnering with government, associations have developed programs and encouraged public policies that help expand economic bases. “Were it not for business […]

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Nov
13

Trust in Diversity: How to Make People Feel Welcome

Revamping has become a buzzword. Everybody wants to be different and do something that will make them stand out. This applies to all aspects of association culture, including diversity and inclusion. How can associations go from talking the talk to walking the walk when it comes to inclusion, at their events and in all aspects of […]

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Nov
12

Retaining Longtime Members: What We Thought We Knew

Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing […]

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Oct
29

What’s Hiding in Your Day-to-Day Data?

Before you dive into implementing a new technology at your organization, be sure to look at what’s going on in your day to day operations. Ask staff who work with volunteers or members: what issues are they facing? An easy way to track this is by logging the problems or issues raised from your member […]

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Oct
25

The State of Virtual Events: New Tagoras Report Offers Data and Insight

At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business.One way we provide that support is through a range of free resources, and we’re pleased to share our latest original research: The Virtual Events Report. Drawing on new data from 215 organizations, this report continues […]

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Oct
18

How to Revamp Your Hiring Process For a Better Culture

At the American Alliance of Orthopaedic Executives, we have a small staff that we have been slowly growing since I came in as CEO nine years ago. A small group can provide an opportunity to create an organic and consistent culture, with fewer people to consider, hiring new staff to fit into our ideal culture […]

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Oct
09

Cultivating Leadership on the Boards of Tomorrow

To open this article, I want to share with you my board of directors’ governing intent and the lens through which it works: “As the organization’s primary stewards the CLARB board of directors exercises its duty of foresight and learns with the future about the powerful forces reshaping the regulatory environment for landscape architecture.” Governing intent is so […]

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