Invigorate Revenue

Jun
21

Introducing our Job Board!

AssociationSuccess.org lives entirely in the virtual world, and as such we have witnessed the relationships that can be built, the ideas that can be seeded, and the plans that can be scaffolded when the right people come together without any physical or geographical constraints. We are convinced of the distinct power of this unlimited online space, […]

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Jun
19

The Afterlife Potential of Virtual Events

One of the great things about a virtual event location is that the ideas, insights and innovations sparked by the event do not disappear when the doors close. Given the fast pace of presentations, discussions and social media streams where interesting, rich and diverse ideas quickly fly by, capturing and then repurposing content offers you […]

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May
31

Why Branding Matters – and How to Maximize Yours

As an association, thinking about the strength of your brand can often be a secondary concern. While social media and the business press are replete with themes surrounding “personal brands”, making the concept appear like nothing more than a vanity project, the importance of your brand can’t be understated. Without a strong brand, your organization […]

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May
29

Data in Action: Acquisition and Analysis

When exploring new markets as an association, whether that be in new geographical regions or new types of services, it is imperative that you have a map to guide you. You can acquire the information you need before diving in and investing in a project through careful research and data analytics. I work for a […]

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May
21

Is Your Sales Commission Plan Working Against You?

I was recently speaking with an association publisher who told me that she was considering replacing the advertising representative firm she had been using with another. As we got into more detail, she revealed that the firm had been successful in building and maintaining her organization’s print advertising business, but had not been successful in building […]

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May
17

Natural Symbiosis: Review Culture and Our Associations

“I know what I need, and it isn’t a salesperson.”* According to recent research from Wake Forest University, B2B decision making is increasingly being informed by customer reviews. In this customer-driven purchasing environment, in which 92% of B2B buyers are more likely to commit to a sale if they have read a reliable review, it […]

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May
15

Why Video? A Micro-Learning Case Study

The Education and Career Services department at The Institute of Management Accountants (IMA) has always been strategically focused on monitoring current and future trends to ensure that we are meeting the needs and learning preferences of our members. In early 2015, we conducted research and determined that micro-learning was not only becoming a popular trend, but […]

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May
08

Association 2.0 – Digital Transformation and Relevance in the Digital Age

In 2012 my association was confronting member disengagement and depletion. We knew that less than 50% of our members attended our events (for multiple reasons). 15% of the membership consisted of international members and the relevance of associations had waned somewhat through the 00’s. Membership was on a slow downward slide and finances were tracking […]

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Apr
19

New Leadership: An Opportunity to Sharpen Your Association’s Brand

New leadership can be a pivotal moment for an association. The initial focus of a new leader sets a precedent for the era ahead and can be a great opportunity to add new life to anything that has become stagnant, including the association’s brand. One of the reasons the Specialty Advertising Association of California (SAAC) Board […]

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Apr
12

Interview: The Surprising Benefits of In-House Technology Development

A decade ago, NCARB (National Council of Architectural Registration Boards) set out on a mission to modernize their whole organization through technology. The goal was to have a single source of truth that would support every internal process and provide the right information to the right person at the right time. This involved going deep into every […]

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