Invigorate Revenue

Have you ever Googled “How to download your Facebook data” or “How to download your Google data”? Well, I have for some of my Google data. They’ll tell you where you were on what day, doing what. You’ll find every single photo. I was appalled. But then I thought about how I can go on Chrome, […]

In the educational landscape, associations have an important role to play in helping learners become job-ready.By learners, I don’t just mean those at the start of their professional careers, but also those at a later stage looking to make a change in career paths. We can find them in our staff, our members, and just […]

There are numerous benefits of digital technology to harness in associations, but today, I want to tell you about metrics and data in membership organizations and how to effectively use them. I think there are three components to this: 1. Clarify who your members are. You need to know what their needs are and how your […]

Association work can be rewarding in a number of ways—professionally, socially, intellectually, and even monetarily. That last one is a bit rarer, especially if you’re in a small to mid-sized association and if you’re not in the latter stages of your career. But it can happen, and you can do something to speed it along. It’s […]

When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. Just look at how the tech stack comes out of the organization’s vision and their strategic plan. It might be very well worth borrowing philosophies from outside the […]

THREE VERBS After 20 years working in VP, COO, CFO and CSO roles for associations, it’s become clear to me that our industry shares many common approaches to helping our members lead, learn and connect. At a high level, associations often apply these three verbs on their web sites and in their various marketing campaigns. Many of […]

I’ve always embraced technology, and I’ve pushed that forward in every position I’ve been in. Today’s technological advancements present many possibilities and solutions for organizations. Although most people can agree that there is always room for improvement, there are limitations and doubts surrounding the idea of bringing in new technology into operations and changing the way […]

If you’ve never worked with a consultant before, or rarely worked with one, you may be wondering why you might want to do so when you may have the ability to complete a project on your own. The reason you would work with a consultant comes down to the best use of your resources, which are […]

Our members are our consumers. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership publications (magazine, newsletters, blogs, etc.) certifications research, data, & analytics education events (conferences, seminars) online learning (webinars, e-learning, virtual events) […]