Invigorate Revenue

Apr
04

Test the Waters with a Partial Rebrand

Rebranding an association is not a task to be taken lightly. There are so many elements to consider: funding, leadership buy-in, visual identity, and member reception. Before diving into a full rebrand, consider taking it step-by-step and conducting a partial rebrand first. You’d be surprised at how much impact small changes can have on member rates […]

DETAIL
Mar
29

Why Smart Partnerships Make All the Difference

Solving the membership challenge can be a tough nut to crack.Associations must blend together the three-part formula: attract new members with a cutting-edge value proposition; retain existing members through reinforcing your value proposition; and maintain, improve and enhance the value proposition as an organization in the marketplace. This difficulty compounds at the local level or […]

DETAIL
Mar
27

No More No-Shows: How to Increase Attendance at Free Events

So you are planning a free educational event. You’ve developed top notch education, opened registration and before you know it, the event is sold out. Work over, right? Not exactly. There are things you can do now to reduce the number of empty seats on the day of the event. Why should you care about empty […]

DETAIL
Mar
22

New Technological Realities: What’s on the Market?

In my last article, I introduced Virtual, Augmented and Mixed Realities and the roles they can play in our lives. This is a trendy topic these days because these technologies are increasingly accessible in the market. Most major companies have been working on these mediums, not just for the entertainment field. Education, food, medical, corporate, government, and […]

DETAIL
Mar
05

It’s Time to Review Your Corporate Relations

How often does your association review its corporate sponsorship or partnership program? The business of corporate relations is changing. Any program that has not been reviewed in recent years could be out of date and falling short of its full potential. It takes ongoing intentional effort to make arrangements lucrative for everyone. Here are a few […]

DETAIL
Feb
20

Doing Personalization Right

To imagine the future, it’s sometimes useful to turn our sights to the past. When the internet was first developed and became a part of our professional landscape, what did an organization’s engagement with their communities look like? And, how can technology improve our interactions with members today? Remember the early days of internet retail, for […]

DETAIL
Feb
15

Bringing the Real World into Virtual Events

The world connects virtually, and it is no different for the associations we serve. Building effective virtual programs drives value for members across borders, provides cost effective means for engagement, and creates a unique forum for networking and learning. But a common mistake in planning virtual programs is limiting the vision of the event to the […]

DETAIL
Feb
13

Analytical Mindsets in the Association Space: Part One

WHY DATA ANALYTICS? We are running into the future at top speed. We have more decisions to make and less time to make them, and without data we have an increased likelihood of making bad decisions or no decision at all. Now is the time for associations to take advantage of advancements in data to […]

DETAIL
Feb
12

Successful Association Sales: Selling Value Instead of Products

What is the difference between cost and value? Cost is the price your customers pay and value is what your customers receive in exchange for their money. Let me give you an example. Suppose you are in the market to buy a new car. You look at a Toyota and a Mercedes and note that for […]

DETAIL
Feb
08

What’s in a Name? Why language matters in your Webinar Strategy

One of the issues with which I routinely see organizations struggle is how to compete with free Webinars in their market place, or related, how to justify charging for some Webinars while offering others for free. Webinars have become a commodity item often closely associated with content marketing, meaning that a charging for them has become […]

DETAIL
[isrc_ajax_search shortcode_id=1]