Invigorate Revenue

Feb
15

Bringing the Real World into Virtual Events

The world connects virtually, and it is no different for the associations we serve. Building effective virtual programs drives value for members across borders, provides cost effective means for engagement, and creates a unique forum for networking and learning. But a common mistake in planning virtual programs is limiting the vision of the event to the […]

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Feb
13

Analytical Mindsets in the Association Space: Part One

WHY DATA ANALYTICS? We are running into the future at top speed. We have more decisions to make and less time to make them, and without data we have an increased likelihood of making bad decisions or no decision at all. Now is the time for associations to take advantage of advancements in data to […]

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Feb
12

Successful Association Sales: Selling Value Instead of Products

What is the difference between cost and value? Cost is the price your customers pay and value is what your customers receive in exchange for their money. Let me give you an example. Suppose you are in the market to buy a new car. You look at a Toyota and a Mercedes and note that for […]

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Feb
08

What’s in a Name? Why language matters in your Webinar Strategy

One of the issues with which I routinely see organizations struggle is how to compete with free Webinars in their market place, or related, how to justify charging for some Webinars while offering others for free. Webinars have become a commodity item often closely associated with content marketing, meaning that a charging for them has become […]

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Feb
06

Why We Changed Our Membership Model

Nobody wants to be put in a box. And in fact, it is equally as frustrating to attempt to engage a person and address their needs when they have been boxed in. When it comes to membership models, we can use this fact to re-think the way we attract and retain members. While traditional membership strategies […]

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Feb
01

Start the Churn Predictions, Hal

When we think of artificial intelligence, our first thoughts tend toward Hal in Stanley Kubrick’s classic 2001: A Space Odyssey. But we should probably think more along the lines of predictive algorithms that help us understand who will leave or stay with our association. Over the years, association management professionals have used a number of […]

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Jan
16

Three Metrics to Understand the Health of Your Brand

Brand is the personification of your association. Its purpose is to create an identity for your association that people can relate to. In the best of times, it is your biggest asset. In the worst of times, your biggest liability. The health of your brand functions just like personal health: it is vitally important and susceptible […]

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Jan
04

It’s Competition Time!

We are searching for someone for whom learning is not just personal. Someone who is excited about learning for their own professional development, for the support and advancement of their own organization, and for the potential to inspire the greater association community. We are delighted to be able to give away one individual registration to Learning • […]

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Jan
02

Bringing the Real World Back into Engagement Scores

Membership engagement scores are everywhere—in articles, at conferences and even built into our association management systems. As we are able to access more and more data, we seek out new and better ways to use them for understanding member behavior, and member engagement scores stand at the ready, offering us the key to this knowledge. […]

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Dec
21

Why We Are Creating an Innovation Center

Humans are not very good at imagining the future. Indeed, TIME magazine mused in 1951 that “By the 21st Century our people doubtless will be squint-eyed, hunchbacked and fond of the dark” – a vision which has happily not (yet) been substantiated. When it comes to creating initiatives, making plans, and envisioning projects, we cannot assume that we […]

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