Invigorate Revenue

Feb
08

What’s in a Name? Why language matters in your Webinar Strategy

One of the issues with which I routinely see organizations struggle is how to compete with free Webinars in their market place, or related, how to justify charging for some Webinars while offering others for free. Webinars have become a commodity item often closely associated with content marketing, meaning that a charging for them has become […]

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Feb
06

Why We Changed Our Membership Model

Nobody wants to be put in a box. And in fact, it is equally as frustrating to attempt to engage a person and address their needs when they have been boxed in. When it comes to membership models, we can use this fact to re-think the way we attract and retain members. While traditional membership strategies […]

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Feb
01

Start the Churn Predictions, Hal

When we think of artificial intelligence, our first thoughts tend toward Hal in Stanley Kubrick’s classic 2001: A Space Odyssey. But we should probably think more along the lines of predictive algorithms that help us understand who will leave or stay with our association. Over the years, association management professionals have used a number of […]

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Jan
16

Three Metrics to Understand the Health of Your Brand

Brand is the personification of your association. Its purpose is to create an identity for your association that people can relate to. In the best of times, it is your biggest asset. In the worst of times, your biggest liability. The health of your brand functions just like personal health: it is vitally important and susceptible […]

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Jan
04

It’s Competition Time!

We are searching for someone for whom learning is not just personal. Someone who is excited about learning for their own professional development, for the support and advancement of their own organization, and for the potential to inspire the greater association community. We are delighted to be able to give away one individual registration to Learning • […]

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Jan
02

Bringing the Real World Back into Engagement Scores

Membership engagement scores are everywhere—in articles, at conferences and even built into our association management systems. As we are able to access more and more data, we seek out new and better ways to use them for understanding member behavior, and member engagement scores stand at the ready, offering us the key to this knowledge. […]

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Dec
21

Why We Are Creating an Innovation Center

Humans are not very good at imagining the future. Indeed, TIME magazine mused in 1951 that “By the 21st Century our people doubtless will be squint-eyed, hunchbacked and fond of the dark” – a vision which has happily not (yet) been substantiated. When it comes to creating initiatives, making plans, and envisioning projects, we cannot assume that we […]

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Dec
19

Future of Association Work and Survival

Stuart Meyer hasn’t worked in an office setting in eight years, including the last two years as CEO of the National Barbecue & Grilling Association. He serves as a virtual CEO of an entirely virtual organization. Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business […]

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Dec
04

Six Steps Towards Lean Impact

Back in 2011, The Lean Startup by Eric Ries took the business world by storm with its vision of a more efficient and productive way of running start-ups. Now, many other industries have taken on the principles of the book to make similar advances in their field. Far from encouraging us to be cheap, the end goal is […]

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Nov
28

Insights into the Member Journey

Your members are on a journey with your association. Some are taking their first steps with you while others have reached the end of the line. Others are prospects and they’re deciding whether to hop on board. Having conversations with your members at various points in their journey can yield valuable insights into member acquisition, engagement […]

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