Author: Barbara Byrd Keenan

Barbara Byrd Keenan, FASAE, CAE joined the Endocrine Society as CEO in 2014. In the past four years, the Society has developed and begun implementing a new strategic plan, expanded global leadership in education and advocacy, repositioned its suite of publications, and won 10 awards for education, program development, communications, and diversity, including sharing the 2018 Power of A Summit Award with Diabetes Disaster Recovery Coalition partners.  Prior to joining the Endocrine Society, Ms. Keenan was the Executive Vice President/CEO of the Institute of Food Technologists and Feeding Tomorrow as well as staff head of the International Food Science Certification Commission. During her decade plus tenure there, the Institute won over 25 awards for education, publishing, advocacy, marketing, design and scientific achievement. She has over 30 years of CEO experience, having previously served as CEO with the Hospitality Financial and Technology Professionals International and Community Associations Institute. Upon her departure from HFTPI, she was made an Honorary Member, and CAI created the Barbara Byrd Keenan Award in her honor and named her as the first recipient. In 2013, IFT & Feeding Tomorrow established the Barbara Byrd Keenan Scholarship Fund to support the academic achievement of IFT student members. Ms. Keenan also has held senior positions and consulting relationships with the American College of Preventive Medicine, the American College of Cardiology and the American Association of Neurological Surgeons. She is a Charter Fellow of the American Society of Association Executives and the recipient of the ASAE Key Award — the highest honor in association management—and the 12th woman to receive it since its creation in 1960. She holds BS and MS degrees from Old Dominion University in Virginia, where she was presented with the Distinguished Alumni Award.


The Story of a Life-Saving Coalition

When we reached our centennial at the Endocrine Society, I saw the celebration as a springboard to focus on our future. I coined a phrase: “We’re in the first year of our second century.” A one year old behaves quite differently than a 101 year old, and our centennial has sparked a rebirth. We continue to […]