Author: Hilary Marsh

Hilary Marsh helps associations get better results from their content by improving their practices for content creation, governance, management, and promotions. Content Company’s clients include the American Bar Association, Endocrine Society, National Association of Convenience Stores, Institute of Food Technologists, and Florida Realtors.

From 2005 to 2011, Hilary oversaw the National Association of Realtors’ website and created the association’s social media strategy. A leading content strategist since 1999, she developed and taught the first graduate-level content strategy courses for the User Experience Design Masters program at Kent State University. She is also a frequent speaker at national and international conferences.


The Best Content is Connected

Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. It has to be usable, allowing the audience to accomplish their goals. It has to be appropriate for their level of interest […]