A CEO’s wish list for association staff
An organization is only as good as its people. This is also true for associations, who not only employ staff, but also attract volunteers to promote its work and advocacies. As a chief executive of an association, I embody the aspirations of my staff and volunteers. I label these aspirations through an acronym, “IF U CARE”, […]
Member-relations ambassador, anyone?
Serving and engaging with members is a natural role for associations. However, I have yet to encounter the job title “member relations ambassador” that exists in the association community here or abroad. That was, at least, until I went to Kuala Lumpur as part of the organizing team for our association’s annual CEO Forum held in […]
Light a ‘SPARK’ in your association’s strategic plan
In “Business Associations for the 21st Century”, the Washington, D.C.-based Center for International Private Enterprise (CIPE) describes associations as voluntary business-, professional-and community-improvement groups that combine their synergistic power by working together to solve mutual problems. Often partnering with government, associations have developed programs and encouraged public policies that help expand economic bases. “Were it not for business […]
The Legacy of Associations
Nowadays in the association world, I hear a lot about building a “legacy,” especially in the context of what associations “leave behind” after organizing events in a venue destination. In his article in Legatus magazine, Paul J. Voss writes that the word legacy has been used exclusively as a noun for nearly 500 years but has expanded […]
What is an Association Executive’s Depth?
In North America and Europe, I have long known that there is a professional term called, “association executive”. There was no such term used before here in the Philippines, until I and a few like-minded friends founded and formally launched the Philippine Council of Associations and Association Executives (PCAAE) on November 20, 2013 in conjunction with […]
Association Management and Corporate Management: How Do They Diverge?
Coming from the corporate world, when I first started working in an association 27 years ago I thought the job of an association executive would be a walk in the park. I couldn’t have been more wrong! Fast forward to today, and I am still learning. I am involved in at least three other associations, one […]