Invigorate Revenue

Nov
16

The 1 question you should ask corporate partners

Corporate partnership: The term tends to invoke images of budgeting, sponsorship agreements and maintaining effective and productive partner benefits. But as a concept, partnership is more than that. It is about cooperation, shared connection and mutual interests. We can use this original meaning to direct and develop our partnership programs, and make sure we are […]

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Oct
23

Try the less is more approach to non-dues revenue

All associations want to maximize revenue in order to better serve their members. Non-dues revenue channels can be a great opportunity for associations to broaden the range of services they offer and to build relationships with other bodies in their industry. But a deluge of products, conferences and publications aimed at increasing revenue can distract […]

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Oct
12

How I helped double my association’s income

When I started at the National Campus and Community Radio Association, the English not-for-profit network of radio stations with 105 members across Canada, I came from the member-station side. Not having any knowledge of association and membership management, I was learning on the go. But I knew what my station wanted and needed, and I […]

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Oct
05

How to move from silos to success

We live in a silo industry. Do you remember the last time you put heads together with someone from a different department to share ideas about an internal pain point? Do you wish you had opportunities to do it more? Often, working together across disciplines generates insight greater than the sum of its parts. This […]

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Sep
29

6 lessons I learned from listening to partnership professionals

We can learn a lot from listening. When you are looking for guidance, searching for inspiration or hoping to educate yourself, it is a valuable and worthwhile enterprise to listen to the voices in your professional community. The DC-Area Partnership Professionals Network (DC-PPN) is a group of association and not-for-profit organization professionals who focus primarily […]

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Sep
07

How we jumped into Design Thinking

If you are launching into this article unsure about what Design Thinking is, you can make your way to part one. This second part covers my association’s plunge into the deepend, and what happens when empathy becomes your starting point. There is no roadmap for implementing Design Thinking into your strategic plan. Indeed, given that to employ […]

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Aug
21

How a for-profit subsidiary protected our association – and helped our members

What is your association’s reason for being? What is its mandate? Why do you continue to work, and what drives your decision-making? In the face of administrative, organizational and financial challenges, it is important to recall the answer to these questions. Especially when confronted with the persistent challenge of generating non-dues revenue, we must always […]

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Jul
17

Associate members: Meeting sponsors or strategic partners?

What’s your treatment paradigm? Some associations treat their supplier members like lepers, while others consider their associate members to be potential strategic partners. Where does your association sit in this dichotomy? The paradigm for some associations is that of continually figuring out how to squeeze the last possible dime out of their suppliers, while others […]

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Jul
05

Why your association shouldn’t build its own tech

For most associations, doing business as usual is no longer an option, and the world is becoming much more competitive. Generating revenue from non-traditional sources has become integral to an association’s success, and we must use advanced and innovative tech solutions to meet these needs. Despite being in an era that demands novelty and greater […]

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Jun
19

How to find non-traditional non-dues revenue

Far too often, associations associate non-dues revenues with cash grabs. These attempts, such as affinity programs, used to be a lot more profitable – especially before the internet made it too easy for members to shop and find deals on their own. I view non-dues revenue as a way of thinking through what your members need […]

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