Invigorate Revenue

Apr
23

How to make the offer your sponsors can’t refuse

Does your prospectus follow the same old format? I’ve seen a few lately, and I can tell you from my experience, chances are your prospectus needs a fresh approach. It’s time to shake things up and create something that will catch the prospect’s attention. I have a few tips for you: USE DATA Prospective sponsors […]

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Apr
17

Membership dues should get you more than another reason to spend money

For a number of years, I’ve heard conversations about “changing membership models.” This is a difficult discussion to have across individual membership societies and trade associations because who joins (individual v. company) in each model dictates the types of membership categories and/or access provided. We all know the “reason for being” for a professional society v. […]

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Apr
14

How an organization turned my engagement into cash

A company that provides business education recently fell under my radar, as one of its primary lessons is on building an engaged audience. That is why it is a fascinating exercise to consider how this organization built its own audience. After all, it really should be their best case study, right? So how did I become […]

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Apr
11

It’s time to get over your fear of big data

In the late 1990’s, if you knew how to build a website, the market was heavily in your favor. Content management systems didn’t exist, so the ability to write HTML left you at a huge advantage. Such high demand also existed in our space. We have the common tendency to let the question, “what are […]

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Mar
14

Should you hire a freelancer? Here are the pros and cons

Have you ever had difficulty financially justifying a new hire, despite your staff feeling a little overwhelmed and at max capacity? A full time employee might not be the answer to your staffing challenges. In fact, a full time employee can be a potential risk – if they don’t work out, you’re back to square […]

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Feb
27

I run a small business. Here’s how to recruit me to your association.

During my 25 years in the association business, I’ve seen organizations discuss the value of recruiting and retaining small businesses, and the frustration of servicing growth enterprises. But now I have a unique perspective as a small business. Dilemma #1. Most associations can make the case that I need to be interested in government relations. […]

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Feb
08

The power 1-click ordering has on your bottom line

People like convenience. Today, many products are specifically-designed to improve the user experience and make people’s lives easier. Convenience-focused pieces of technology range from smart-kitchen devices that let you view your fridge’s contents while you shop for groceries to robotic vacuum cleaners owners can activate to start cleaning their houses with the touch of an app. When it comes […]

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Jan
17

How to efficiently bring your CEO to sales meetings

I recently had a fantastic conversation with a number of senior sales executives, and the topic of CEOs playing a key role in sales was a big part of the discussion. I mean, what better person to sell your organization than the top boss? Here are some key thoughts on the process: 1. Your entire […]

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Jan
10

The 5 step process to innovation

Ideas are the root of all innovations. Because ideas lead to innovation we want more ideas, better ideas, the idea that will excite members. Many innovative associations use a formal or informal idea process which generally has five steps and goes something like this: Step 1: Allow members’ problems to spark innovative ideas Our members […]

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Jan
04

Are mission-driven associations dying?

There seems to be a continual “old guard/new guard” debate as to the purpose of associations. This might mean paid staff, volunteer leaders, or rank and file members. The old guard position is generally that people in the industry or profession need to join the organization to serve and give back — our job is […]

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