Invigorate Revenue

Nov
16

How 1 association handled recession in its industry

Going to the gas station and filling up your tank is a much cheaper endeavor today than it was two years ago. As a consumer, this is great news for you. As the President of the Pipeline Research Council International, whose members are mostly pipeline operators, it means my job has been kicked into overdrive. […]

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Nov
13

How an economic downturn affects your association

In the office today, I read the statement from the Reserve Bank of Australia on its decision to leave interest rates on hold. The general economic outlook isn’t feeling great. In Australia and internationally, many senior economists are concerned about the very real prospect of a significant economic downturn on the horizon. So how would […]

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Oct
28

3 podcasts to boost your association revenue

These podcasts tie together several innovative strategies toward moving the ball forward, from recruiting your CEO to jumping into the sales game, to landing the “huge” membership accounts, to digging deep to find out what your association sponsors really want and how to give it them. Surefire Sales Strategies for Association CEOs Increasingly, I’m finding […]

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Sep
29

How to create a ’boutique’ sponsorship program

With sponsorship dollars down and withering vendor enthusiasm for legacy sponsorships (i.e. the coffee break), a different approach to revenue growth is desperately needed. A trend I’ve seen developing (slowly) is presenting prospects and long-time sponsors with a customized or “boutique” sponsorship opportunity. The problem is no one on the sales side is being proactive […]

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Aug
16

4 ways associations can prepare for the future

We talk a lot about technological disruption on AssociationSuccess.org, but our recent interview with Peter Diamandis elevated a previously speculative discussion to a realization of inevitability. We cannot ignore what is coming. Our world is undergoing incredible changes thanks to technology, and this is occurring at an accelerating rate. What does this mean for the industries […]

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Jul
29

Do associations fit into the future?

I don’t know about you, but I do a lot of reading on technologies that are in the pipeline. Driverless cars, virtual reality, you name it. It’s one thing to know what’s coming, but a whole other to predict and grasp the impact it will have on our day-to-day lives. For example, have you ever considered […]

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Jul
20

Are you committed to continuous innovation?

The following is an excerpt from “The Membership Economy:” Innovation is motherhood and apple pie in nearly every type of organization, but for the Membership Economy, continuous innovation is especially important. The best Membership Economy organizations are constantly tinkering with their offerings. For example, American Express has offered all kinds of evolving benefits to its […]

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Jul
20

How our lives will become demonetized

People are concerned about how AI and robotics are taking jobs and destroying livelihoods, reducing our earning capacity and subsequently destroying the economy. In anticipation, countries like Canada, India and Finland are running experiments to pilot the idea of “universal basic income” – the unconditional provision of a regular sum of money from the government […]

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Jun
12

So you want to host an online career center

It has been proven time and again that association members are more engaged in their careers and dedicated to their chosen industry. Hosting a niche online career center not only gives your members a value-added membership benefit, but it also allows your association to tap into a wealth of non-dues revenue ripe for the taking. […]

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May
06

How your association can spearhead a future of abundance

Do you get a little impatient when you type a query into Google and don’t immediately get the answer you’re searching for? It’s easy to take for granted the information available to us, and that its accessibility is increasing at an exponential rate. “A week’s worth of the New York Times contains more information than the […]

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