Author: Danielle Duran Baron

Executive Director at Commission on Accreditation of Athletic Training Education

Danielle Duran Baron is the Executive Director of the CAATE, Commission on Accreditation of Athletic Training Education, the national accreditor of professional, post-professional and residency athletic training programs. She joined the organization in September 2018. Prior to that, Danielle was the Chief Marketing Officer at ABET, the global accreditor of college and university programs in STEM disciplines. In that role, she directed the organization through an award-winning rebranding initiative and managed the efforts of the marketing, communications and events staff to reflect ABET’s global scope and to reach an increasingly diverse audience.

Bringing 20 years of global experience in communications, branding, marketing, events and business strategy, Danielle has worked in the nonprofit, private and government sectors in the United States and overseas. A journalist by training, her work has been published in the United States, Europe and Latin America.

When not working or volunteering, she enjoys spending time with her family, traveling and teaching her sons Portuguese. Danielle has a bachelor’s degree in communications and international relations from Randolph-Macon Woman’s College, a master’s degree in journalism from New York University and an executive MBA in marketing from Ibmec Business School, in Rio de Janeiro. She is also a Certified Association Executive (CAE) and an ASAE Diversity Executive Leadership Program (DELP) Scholar. A native of Brazil, she is fluent in English, Portuguese and Spanish and conversant in French and German.



A topic that has been on my mind a lot lately is inclusive leadership. I know there’s a lot being said about diversity inclusion, but inclusive leadership goes way beyond that. It’s about treating all team members fairly and respectfully, and not only the people who may look like you or think like you or even […]


Trust in Diversity: How to Make People Feel Welcome

Revamping has become a buzzword. Everybody wants to be different and do something that will make them stand out. This applies to all aspects of association culture, including diversity and inclusion. How can associations go from talking the talk to walking the walk when it comes to inclusion, at their events and in all aspects of […]