The State of Virtual Events: New Tagoras Report Offers Data and Insight
At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business.One way we provide that support is through a range of free resources, and we’re pleased to share our latest original research: The Virtual Events Report. Drawing on new data from 215 organizations, this report continues […]
5 Basic Rules for Member Service
There are a few basic rules of member service that all associations should keep in mind. No matter the size of your budget or staff, what counts is how your members feel at the end of an interaction with the organization. All member interactions must focus on a positive experience that shows active listening (or active […]
Changing the Publication Game: The C4 Article
Author’s Note: The American Journal of Transplantation (AJT) recently embarked on an experiment in crowdsourcing called The C4 Article. This was a new, collaborative way of creating a manuscript for publication, and aimed to spark dialogue between contributors and editors to produce a representative and dynamic piece of research. To understand the story behind this project, I interviewed Dr. […]
How to Revamp Your Hiring Process For a Better Culture
At the American Alliance of Orthopaedic Executives, we have a small staff that we have been slowly growing since I came in as CEO nine years ago. A small group can provide an opportunity to create an organic and consistent culture, with fewer people to consider, hiring new staff to fit into our ideal culture […]
Change Management: Show Me the Value
Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs. In our most recent conversation live in DC, with a virtual component hosted […]
Why CX Matters: How does technology aid customer experience?
When you delve into putting a customer experience strategy in place, you’ll naturally start to think about technology that will enhance the customer experience. And CX leaders are on the cutting edge of the intersection of CX and technology. It is no surprise that the use of artificial intelligence is on the rise. A 2017 global survey sponsored […]
7 Small Steps Towards Mindful Productivity
Productivity is using your pro-activity to focus and attain your goals. Start out with a clear set of intentions and then align your thoughts, beliefs and actions to become productive. How do we integrate personal and professional productivity? Begin with personal self-care. As the mindful leadership guide, my work is helping people understand that they […]
The Legacy of Associations
Nowadays in the association world, I hear a lot about building a “legacy,” especially in the context of what associations “leave behind” after organizing events in a venue destination. In his article in Legatus magazine, Paul J. Voss writes that the word legacy has been used exclusively as a noun for nearly 500 years but has expanded […]
Cultivating Leadership on the Boards of Tomorrow
To open this article, I want to share with you my board of directors’ governing intent and the lens through which it works: “As the organization’s primary stewards the CLARB board of directors exercises its duty of foresight and learns with the future about the powerful forces reshaping the regulatory environment for landscape architecture.” Governing intent is so […]
Developing a Non-Dues Revenue Strategy for Sustainability
Giangola and Rosenthal have partnered with associations to create highly successful non-dues and corporate partnership programs that drive revenue and member value. Below, they share strategies for sustainability in the face of competition. For the first time ever, generating non-dues revenue topped the list of association priorities in 2017, according to McKinley Advisors’ 10th annual […]