Why Customer Experience Matters: The Core Competencies of CX
Last Fall I was invited to share my thoughts on what I felt was important to the future of associations, via a short video clip to be played at the first SURGE virtual conference. I shared how I thought that associations need to be intentional about implementing the core competencies of customer experience (CX). For the […]
Are We All Generalists in Association Culture?
Today, I am the Director of Data Systems and Technology for ACPA—College Student Educators International. However, my career trajectory was not an obvious one. A DIVERSE CAREER PATH I became an Air Force linguist after dropping out of community college in 1997. When the language I trained in was no longer needed, I took a […]
Do You Know an Innovation Pioneer?
Change might be afoot. The environment around us might be transforming rapidly, and technology might be posing all sorts of disruptions – but our associations are well-poised and well-equipped to see the future as an amazing opportunity. Our biggest asset? People. The industry is teeming with visionary people, dedicated to making change, advancing the space, and supporting their […]
Do You Know an Innovation Pioneer?
Change might be afoot. The environment around us might be transforming rapidly, and technology might be posing all sorts of disruptions – but our associations are well-poised and well-equipped to see the future as an amazing opportunity. Our biggest asset? People. The industry is teeming with visionary people, dedicated to making change, advancing the space, and supporting their […]
SURGE Optimism Line-up: Find out what’s in store!
It is with optimism surging through our veins* that we announce to you the launch and line-up of our next SURGE virtual conference. Running on November 7th-9th, this event is themed around Optimism for the Future. The goal of our twelve sessions is to celebrate and make possible the potential of our associations. They have all […]
Association Dead Zones: How to Overcome Geographical Limits
It’s no secret – North American associations live and breathe in Chicago, D.C., New York, and other major metropolitan hubs. But whether by circumstance, choice, or necessity, there are many association management professionals working in offices and from home across the continent, from Saskatoon to Albuquerque, Providence to Anchorage. Although the nature of association work – […]
SURGE Optimism Line-up: Find out what’s in store!
It is with optimism surging through our veins* that we announce to you the launch and line-up of our nextSURGE virtual conference. Running on November 7th-9th, this event is themed around Optimism for the Future. The goal of our twelve sessions is to celebrate and make possible the potential of our associations. They have all […]
SURGE Optimism Line-up: Find out what’s in store!
It is with optimism surging through our veins* that we announce to you the launch and line-up of our next SURGE virtual conference. Running on November 7th-9th, this event is themed around Optimism for the Future. The goal of our twelve sessions is to celebrate and make possible the potential of our associations. They have all […]
SURGE Optimism Line-up: Find out what’s in store!
It is with optimism surging through our veins* that we announce to you the launch and line-up of our next SURGE virtual conference. Running on November 7th-9th, this event is themed around Optimism for the Future. The goal of our twelve sessions is to celebrate and make possible the potential of our associations. They have all […]
Make Newbies Feel Welcome!
Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had […]