What is gamificiation, and how can associations use it best?
In an age of instant gratification and immediate payoffs, time-consuming certification courses can often become a mundane aspect of membership. Knowing the importance of certification courses, associations should invest time into making these courses fun and stimulating while continuing to be informative. Enter gamification. Usually implemented as an online marketing technique, gamification is the application […]
Need help with that? Consider full-circle mentoring
When we hear the word mentorship, we typically think of someone seasoned walking along someone who is less experienced and seeking to learn from their wisdom and mistakes, and that would be correct — as one aspect of mentorship. The reality is mentoring is all about relationships, and there are plenty of relationships we can […]
26 ways association professionals find problem-solving inspiration
From the time we begin work in the morning to the time we wrap things up for the day, there’s no telling what’s going to come across our desks or land in our inboxes. Especially now, as association professionals around the world are contending with the coronavirus and its impacts on not only our industry […]
4 keys to ensure your virtual events are actually engaging
Editor’s note: This blog post originally ran on Elisa Pratt’s LinkedIn page. Here in the United States, we are potentially in only the early stages of this global health crisis, and I have already reached my limit. Like you, I’m being barraged by literally hundreds of virtual event invitations! I can’t take any more boring […]
Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy
Editor’s note: This piece was originally published on Anthony Shop’s LinkedIn page and republished with permission. Like most people, I had never heard of Carole Baskin or Big Cat Rescue until two weeks ago, when Netflix’s “Tiger King” became the escape I needed from the global COVID-19 pandemic. And while most of my friends are obsessed with whether this […]
How COVID-19 has made transparency more important than ever
As COVID-19 continues to halt business as usual and raise questions about the futures of many organizations, employees world-wide are looking to leadership for guidance. In a time when answers are few and questions are many, clarity and accessibility from leadership are important qualities to have in our organizations. Executive coach Christopher Salem believes that […]
How to grow your online community
Online communities need to be seeded at the right time in the right soil then watered, weeded, pruned, and nurtured with care to ensure they thrive and produce good fruit. These insights were gathered when the National Digital Roundtable brought together a group of nonprofit and association experts to trade their secrets to the success […]
The world is more than ‘members’ and ‘non-members’
If there’s one thing the last couple of months as global citizens has taught us, it’s that things are a heck of a lot more complicated than we may have liked to think at the beginning of 2020. Even going to the grocery store to pick up some extra milk isn’t as straightforward as it […]
So you have to negotiate a major event cancelation …
Negotiations between associations, hotel operators and convention centers and their attorneys are rising to front and center in many situations now regarding annual conferences and meetings as a result of COVID-19. Jeff Tenenbaum, a managing partner of the Tenenbaum Law Group, has been at the forefront of the issue while the stakes continue to rise […]