Articles

Feb
14

Association Happenings to Celebrate! PART ONE

Associations need to be flexible and ready to evolve to meet the needs both of their audiences and the world at large, but there’s no doubt that they are up to the challenge! It’s constantly coming to our attention that we have an industry of forward thinking professionals, and I am confident that we are well […]

By Elizabeth Graham | Empower Yourself
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Feb
12

The Best Content is Connected

Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. It has to be usable, allowing the audience to accomplish their goals. It has to be appropriate for their level of interest […]

By Hilary Marsh | Invigorate Revenue
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Feb
11

How Do We Bring Advocacy Into The 21st Century?

In an age of hyper-transformation fueled by advances in technology, the association industry’s advocacy efforts must evolve past merely “mobilizing members” to amassing an expanded base of supporters to advance our legislative goals. This evolution requires both a shift in thinking and a recognition that technology provides a platform for value creation. Technology no longer […]

By Dennis Sadler | Transform Culture
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Feb
07

Change One Thing

One of the hardest things about changing learning is how BIG it all seems. You may know something needs to change, but not what. Or maybe you know what, but not how. Let’s start by addressing why we need to change: our members. At the CPA Center of Excellence® and Indiana CPA Society, these members consist […]

By Jess Halverson Bowyer | Engage People
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Feb
05

What Exactly Is Predictive Analytics?

Everyone is talking about how AI and predictive analytics are changing the world. But what does this change actually look like, and how does it work? Predictive analytics goes something like this: Data is collected. This could comprise of all sorts of things: web clicks, demographic information, email campaigns or sales, to name a few. […]

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Feb
04

Book of the Month – February 2019

Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! Association 4.0: Positioning for Success in an Era of Disruption bySherry Budziak […]

By Elizabeth Graham | Invigorate Revenue
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Jan
31

Work-Life Integration: The Case For Remote Careers

The phrase work-life balance has never sat well with me. The two aren’t always as separate as the term suggests.The concept gets even more vague when you make the switch from a brick-and-mortar workplace to working from your desk at home, like I did in 2017. At the association management company where I work, I am currently the only […]

By Adrienne Bryant | Empower Yourself
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Jan
29

What Makes You More Productive At Work?

When AssociationSuccess.org gathered feedback from the SURGE community about what organizational problem keeps them up at night, the most common challenge expressed was that people have more work to do than they have time. Many associations work in a context where financial and human resources are limited, or at least perceived to be so. Self-imposed […]

By David E. Elliott | Empower Yourself
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Jan
28

The Real Value of Associations for Members

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” Or, “I was assigned a big project no one in our company had attempted but, I found help through the […]

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Jan
24

How to Apply Human-Centered Design to Association Technology Initiatives

Have you ever struggled with issues of technology adoption, mismatched expectations, or the perception of your organization as behind the times? The use of technology can change the way people think about you as an organization, for better or for worse. Human-centered design is a framework for projects and decision-making which can be particularly useful for […]

By Gordon Withers | Engage People
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