Author: Anthony Shop

Chief Strategy Officer & Co-Founder at

Anthony Shop is cofounder and chief strategy officer at Social Driver, and chairman of the National Digital Roundtable. His views on digital thinking and trends have been featured by the BBC, CBS, Bloomberg, and Al Hurra, and at conferences across the globe. In 2011, Anthony co-founded Social Driver, a digital services firm, to help companies and non-profits establish winning strategies with social media, websites, content, and advertising. Social Driver has earned its place as the trusted partner time and again by delivering game-changing results for Honda, Cigna, Sprint, Goodwill, ADA, and more. Prior to founding Social Driver, Anthony served as press secretary for a top U.S. congressional race and as a journalist. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer, and his BA from William Jewell College as a Truman Scholar.

Apr
24

Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Editor’s note: This piece was originally published on Anthony Shop’s LinkedIn page and republished with permission. Like most people, I had never heard of Carole Baskin or Big Cat Rescue until two weeks ago, when Netflix’s “Tiger King” became the escape I needed from the global COVID-19 pandemic. And while most of my friends are obsessed with whether this […]

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Apr
22

How to grow your online community

Online communities need to be seeded at the right time in the right soil then watered, weeded, pruned, and nurtured with care to ensure they thrive and produce good fruit.  These insights were gathered when the National Digital Roundtable brought together a group of nonprofit and association experts to trade their secrets to the success […]

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