Articles

Apr
02

ASSOCIATION EMAIL IS DYING

Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. But email is in trouble! I am not going to address deliverability (although that is a problem). We are not going to talk all the new filters that purposely […]

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Apr
01

Book of the Month – April 2019

Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! In a world of lightning-fast technological advancements, ever-changing economic, social and […]

By Ishini Fernando | Transform Culture
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Mar
28

Surge Co-Creation: What’s In Store?

It is with great excitement and anticipation that we announce the full SURGE Co-Creation session and speaker line-up for our May 1st-3rd interactive virtual conference. WHAT IS SURGE, YOU ASK? SURGE is a virtual conference that airs over three days. While the pre-recorded video sessions play, an attendee chat runs alongside, where both attendees and speakers are […]

By Arianna Rehak | Engage People
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Mar
26

The association business model: It’s time for a massive overhaul

Most associations professionals would agree that meeting member needs is at the heart of every decision made. Yet over the last 40 years, most professional associations have been adopting a product-line business model. In addition to membership, we create and try to sell access to products like newsletters/publications, research, online education, meetings and conventions, certifications, […]

By Garth Jordan | Transform Culture
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Mar
25

BETTER MEMBER RETENTION FROM FRICTIONLESS EXPERIENCES DESIGNED FOR YOUR ASSOCIATION

In the age of infinite choice, organizations can not afford to make the purchase experience difficult. And so we see one-click online ordering, retail stores with no checkout lines, curbside pick up, and more. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Frictionless. Grocery […]

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Mar
21

WEIGHING THE RETURN ON NOT INVESTING

A while ago, while keynoting a conference on using data and new technology, and there was one particular person in the audience who was full of questions. This person was asking about the Return on Investment (ROI) on this, that, and the other. At a certain point, I got off the stage, walked up to this […]

By Reggie Henry | Invigorate Revenue
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Mar
19

A CEO’s wish list for association staff

An organization is only as good as its people. This is also true for associations, who not only employ staff, but also attract volunteers to promote its work and advocacies. As a chief executive of an association, I embody the aspirations of my staff and volunteers. I label these aspirations through an acronym, “IF U CARE”, […]

By Octavio Peralta | Transform Culture
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Mar
18

Reinventing Association Governance

As the sun came up on our last day at the Mayan Dude Ranch, my mind was spinning. Circling around something. Tightening in like our trick roper’s lasso the previous night. No doubt, this all had a little to do with the potent smell of cowboy coffee, horse hair, and last night’s bourbon in my nostrils […]

By Nick Marzano | Transform Culture
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Mar
14

HIDDEN IN PLAIN SIGHT: ADVOCACY AS A KEY DRIVER OF MEMBER VALUE

For years, technology has been disrupting the traditional portfolio of association member-value offerings. Long gone are the days when associations were a one-stop shop for all their members’ needs, from information and education to discounted products and services. That’s why associations large and small are spending countless hours (and dollars!) these days searching for the next […]

By Tommy Goodwin | Transform Culture
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Mar
12

On becoming the Netflix of associations

What does it mean to build a purpose-driven organizational structure? I don’t mean just aligning various departmental visions, or stamping down silos that might be blotting out communication in your existing organizational hierarchy. I mean actually creating a structure that is, from every angle, purpose-driven. Answering this question has been an integral part of a […]

By Garth Jordan | Invigorate Revenue
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