5 resources for boosting recruitment and retention
With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. From why you should look for “good fits” when hiring to how to inspire your members and employees, this week’s Friday Five is all about growth. […]
How to attract top talent
The quality of your organization’s culture depends on the people you hire. Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. But finding people who will fit in and help drive growth isn’t always as simple as posting the job on LinkedIn and hoping for the best. Here […]
3 tips for moderating tough conversations
With the increased use of social media platforms in our professional lives due to COVID-19, organizations are having to monitor online activity more than ever. Usually a simple job, moderating becomes difficult in times of high stress, political strife and other emotional instances. In times like these, especially as voters in the United States near […]
Want to look better on Zoom? Take our workshop!
I remember the first time I used Zoom: the many technical difficulties, cameos from children, pets, greenscreen backgrounds and an inability to feel completely comfortable on camera. When COVID-19 first began it was understood by most that these things were normal and could be overlooked. But now, as video conferences become the new norm, it […]
3 topics that will help you come up with engaging content when you’re just not sure what to publish
Consistently coming up with engaging, relevant ideas is no small feat. There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next. Fortunately, there are several forms of content you can always rely on when inspiration runs dry. Incorporating data-driven posts, evergreen advice and context […]
Why associations shouldn’t look for “good fit” when hiring
If you’ve ever had a hand in the hiring process at your organization, you’ve probably heard the phrase “good fit” many times. Will this candidate be a good fit in our organization? Searching for a candidate who will fit in nicely with your existing culture is great if you are content with the current culture […]
How to make your core purpose come alive — and inspire members and employees
Pop quiz: Can you recite your organization’s mission statement from memory? If you find yourself struggling to recall every word, you’re not alone. Many associations are weighed down by outdated, ineffective mission statements that are impossible to remember. Without a clear sense of purpose, associations can begin to drift away from their goals. Employees might […]
3 ideas Netflix embraces for success — and what associations can learn from them
When an organization’s mission empowers big-picture thinking, endless creativity and flexibility become possible. Take Netflix, for example. Launched in August 1997, Netflix first became popular as a mail-order DVD service with an ingenious membership strategy. With stable rates, no cancellation fees, and an unprecedented selection, Netflix has attracted nearly 70 million subscribers to date. However, […]
Why this association CEO cautions against DIY
When I started working within the association space, I couldn’t help but notice a recurring comment with many professionals I spoke with: “There’s an association for EVERYTHING.” And they were right! In almost every industry I could think of, I found an interesting association working to support its industry. Finding these associations has been one […]
5 articles to influence your culture and online presence
Virtual communications and successful cultures are top of mind in this week’s Friday Five. Beginning with benefits sponsors do and don’t want, and ending with a TED Talk on social media exploits, association professionals are focusing on their online presence. Every week, we pull five articles our audience liked most from our newsletters to keep […]