Photo by Christin Hume on Unsplash

Virtual communications and successful cultures are top of mind in this week’s Friday Five. Beginning with benefits sponsors do and don’t want, and ending with a TED Talk on social media exploits, association professionals are focusing on their online presence.

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io sends our readers the headlines they might like most, and we get to find out what’s piquing your interest every week. If you’re not subscribed, make sure you do

Here are the five most-read articles from this week’s newsletter:

  1.     What sponsors want and don’t want from virtual conferences

Association professionals Bruce Rosenthal and Chris Gloede share the do’s and don’ts of offering sponsorship benefits, and how virtual events offer new opportunities for sponsors.  

  1.     3 ways to ensure your email strikes the right tone

Angela Hatem shares the steps you should take before hitting send that will allow you to avoid mistakes and miscommunication.

  1.     How to assess your association’s culture

AssociationSuccess.org explains how in order to assess and improve your culture, an organization must first look at how it approaches constructive criticism.

  1.     How a lack of negative criticism can make NGO employees feel unsafe

Keeping in mind three complications when fostering psychological safety, Gali Cooks shares how comfortability in the workplace is rooted in the ability to fail.

  1.     How Facebook profits from polarization

This TED Talk, led by former CIA analyst Yaël Eisenstat, speaks to how social media companies utilize political polarization by incentivizing inflammatory content.

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Content Intern at AssociationSuccess.org | [email protected] | Website

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

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