Photo by Jonathan Borba on Unsplash

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. From why you should look for “good fits” when hiring to how to inspire your members and employees, this week’s Friday Five is all about growth.

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io sends our readers the headlines they might like most, and we get to find out what’s piquing your interest every week. If you’re not subscribed, make sure you do

Here are the five most-read articles from this week’s newsletter:

  1.     Why associations shouldn’t look for “good fit” when hiring

In a time where innovation and cultural change runs rampant, hiring a “good fit” could inhibit your efforts. In this article AssociationSuccess.org Community Coordinator Ashley Neal shares three things to look out for when assessing candidates that aren’t “good fit.”

  1.   Need new ideas for attracting members? Follow this 7-step framework for success

Based on “The Membership Economy” by Robbie Kellman Baxter, these seven steps teach organizations the core qualities and standards needed to succeed.

  1.     3 ideas Netflix embraces for success — and what associations can learn from them

As seen with Netflix, “when an organization’s mission empowers big picture thinking, endless creativity and flexibility become possible.” By adopting these three ideas,  associations can do the same.

  1.     2 membership ideas to steal from this report

Using data from Marketing General Incorporated’s latest Membership Marketing Benchmarking Report, associations can learn from survey respondents and adopt the successful engagement and retention strategies shared.

  1.     How to make your core purpose come alive — and inspire members and employees

Keeping these three mission statement mistakes in mind, associations can refocus on their core purpose and inspire their audience.

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Content Intern at AssociationSuccess.org | [email protected] | Website

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

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