Need new ideas for attracting members? Follow this 7-step framework for success
The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. Though the membership economy contains many nuances and complexities, all membership organizations share several core qualities — a seven-step framework of standards. The seven components set any membership organization — big or […]
2 membership ideas to steal from this report
Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated’s latest Membership Marketing Benchmarking Report. The report provides important data and analysis on membership organizations and their members, offering insight into new membership models, communication methods, dues increases, best practices and […]
How To Land Sponsorships For Your Virtual Events
The coronavirus has dramatically changed the way associations run live workshops and events. It’s also changed how they get them sponsored. Moving to a 100 percent virtual environment is a great safety precaution, but it doesn’t come without its challenges. This is especially true when it comes to meeting revenue goals. Has the process of […]
The surprising reasons you shouldn’t exclusively focus on membership
Associations could learn a thing or two from Amazon. Amazon is one of the biggest membership-based companies in the U.S. In January 2020, more than 112 million Americans belonged to the company’s Prime membership, which offers benefits such as free two-day shipping in exchange for an annual fee. But Prime’s famous two-day delivery is far […]
3 ways to ensure your email strikes the right tone
We have all been there, the vague email, the bold wording, the unnecessary use of caps lock. What does it all mean, or does it mean nothing it all? Allow me to introduce you to two of electronic communication’s biggest problems: confusion and assumption. It’s what happens when an email or a text can roll […]
How to assess your association’s culture
If your association has seen high employee turnover, declining membership numbers and overall poor productivity, it might be time to step back and take a hard look at your organization’s culture. But before you can do that, you need to take a closer look at how you respond to negative constructive feedback. Are you able […]
What sponsors want – and don’t want – from virtual conferences
Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.” While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from […]
5 articles association professionals are reading that encourage growth
This week, association professionals have self evaluation top of mind. Starting with overcoming imposter syndrome and allowing yourself to be disruptive, this week’s Friday Five encourages personal growth. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? […]
How taking small risks can drive innovation within your association
In 1924, six cardiologists gathered to form the American Heart Association. Since then, the organization has grown into a force to be reckoned with, on an ambitious mission to eliminate cardiovascular diseases. Associations like the American Heart Associations have built-in strengths in the form of history and tradition. But left unchecked, these strengths can stifle […]
How associations can predict and prevent member churn
As COVID-19, natural disasters, political scandal and social unrest has roiled 2020, it’s no surprise that many are seeking to look to the future. While technically impossible, predictive modeling can help us discover patterns in member behavior and even predict their future actions. Thomas Altman and Dray McFarlane, predictive analytics experts and co-founders of Tasio, […]