5 signs your association’s strategy needs a refresh
How would you describe your association? Most people would like to belong to a dynamic, innovative and forward-thinking organization that sets a high bar among its peers. Yet many associations lose their way, becoming stagnant, uninspiring and distracted with complicated internal barriers. If you’ve got the sinking feeling that your association fits in the latter […]
Engagement tops association headlines this week
Reorganizing your priorities, the art of storytelling and how one association gained a cult following in just six months — these are the top headlines for association professionals this week. Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. How do we come up with […]
4 ways for your staff to volunteer virtually
Going from an office of 30 to an office of one can really make a dent in the staff camaraderie. Teams that used to lunch together now Zoom together, and it’s not at all the same thing. Due to COVID-19, many employees and employers are still working remotely, staring into the void and having conversations […]
How associations can utilize pandemic pods
When scrolling through my Facebook newsfeed this week, I couldn’t help but notice the overwhelming amount of conversations about “pandemic pods” and if you’re anything like me, you had no idea what those were until recently. What started with the Micro-School Coalition fighting to transform traditional education into an innovative and personalized learning experience through […]
How a successful association sets goals
Every association needs a road map of goals to get closer to its purpose or mission. But a successful association sets these goals by being crystal clear about expectations and creating ways to monitor progress. You may have heard of the SMART goals. The acronym stands for specific, measurable, achievable, relevant, and time-bound. It’s an […]
3 ways to remotely boost your advocacy engagement
Now more than ever, associations are using their voices to stand up for what they believe in. However, one thing has been holding many back: the inability to gather for their causes. With the social distancing measures put into place due to COVID-19 making advocacy efforts more difficult, many associations have turned to social media […]
Why your association needs storytelling
The pandemic has changed the way businesses and associations operate. No more in-person events. No more face-to-face meetings. But in the absence of face-to-face meetings, in the absence of that irreplaceable one-on-one time, you can develop something essential to your association’s success: Your story. Who are you? What does your association do? It’s not just […]
Want to build a Facebook group? Take our workshop!
When COVID-19 canceled most face-to-face interactions, many organizations began brainstorming how to fill in this engagement gap. That’s why so many organizations have moved to or doubled down on online communities to connect with their audience. The questions now are how do we successfully run online communities, and is Facebook the best place for them? […]
Why a members-only model might be holding your association back
Picture this: It’s Friday night, and you’re walking home through a city. Your commute takes you past a high brick wall with ivy spilling over the top. You can’t see beyond the wall, but you can hear the sounds of a dinner party taking place in the garden beyond. There’s laughter, glasses clinking, and the […]
Great conversations top this weeks Friday 5
Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. This week, we’re getting back to the basics. Starting off with communication skills and ending with philanthropy practices to avoid, association professionals are interested in key advice. How do we come up with this list? […]