When to give your AMC the boot
If your association uses the service of a for-profit association management company (AMC), then the AMC will have assigned a staff person as a primary point of contact to act as the association’s manager. That places the manager in the difficult position of serving two masters: the client association and the company that signs the […]
Is your membership offering enough value?
It’s easy for membership organizations to get lost in the daily details of running a business. But from time to time, it’s important to step back and ask basic questions about what value your membership actually delivers. If you’re struggling to attract new members — especially younger ones— it might be because your offerings are […]
How being disruptive truly makes a difference
Considering it’s typically negative connotation, disruption is not the first word that comes to mind when I think of making change. Innovation, revolution, restructuring or even transformation maybe – but never disruption. It wasn’t until I came across a 1995 article from the Harvard Business Review describing the theory of disruptive innovation that I began […]
3 tips to build Facebook group engagement
As many of us have learned through the COVID-19 crisis, engagement should be your association’s primary goal. With over 1.7 billion daily users, what better way to reach your audience than through Facebook? Last week, AssociationSuccess.org hosted a workshop on building online engagement through the use of Facebook groups. Led by moderator Anthony Shop, Jennifer […]
Your association needs a well-defined core ideology to grow. Here’s how to get there
An organization’s core ideology is like its constitution. It serves as a foundation that guides the organization toward future growth and helps maintain a consistent culture that upholds its mission. Revisiting your association’s core ideology can help provide direction during company transitions, changes of leadership, a cultural transformation or uncertain times. Here are questions to […]
Pandemic pods, virtual volunteerism and more are popular headlines this week
Recognizing your association’s areas for growth, virtual volunteerism and understanding how your association can utilize pandemic pods are the topics association professionals are reading this week. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? We look […]
Optimize your blog content for search engines in 6 easy steps
As a professional in the digital age, you’ve probably already heard plenty of people talk about search engine optimization (SEO) by now. But just how important is SEO, and if you’re already posting engaging content on your organization’s blog, do you really need to worry about it? Well, according to a study conducted by online […]
10 tips for overcoming imposter syndrome
Juliet Meeks, an artist and designer based out of New Orleans, recently posted on Instagram a touching look into the emotions she sometimes feels as an artist and business owner. She described feeling the self-doubt so common with professionals who deal with imposter syndrome, but I did not realize how prevalent the struggle was until […]
Why associations need to understand their member voice
As an association, your job is to do three things for your members: serve them, offer connections and make them better at what they do. To do that, you must have a keen understanding of what they need, what they want and what they want to work on. An association that has tapped into their […]
Growing your audience during the pandemic? Yep, it’s possible
Circumstances have definitely changed for all association leaders! Does your new strategy embrace digital? COVID-19 has made physical meetings and events, the mainstay of all association programs, less desirable or even impossible to host in the near future. That is a massive change in circumstance that needs to be addressed in a new strategic plan. […]