Invigorate Revenue

Jul
11

Time for a new association verb

THREE VERBS After 20 years working in VP, COO, CFO and CSO roles for associations, it’s become clear to me that our industry shares many common approaches to helping our members lead, learn and connect. At a high level, associations often apply these three verbs on their web sites and in their various marketing campaigns. Many of […]

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Jul
02

BECOMING A CHAMPION OF TECHNOLOGICAL INNOVATION

I’ve always embraced technology, and I’ve pushed that forward in every position I’ve been in. Today’s technological advancements present many possibilities and solutions for organizations. Although most people can agree that there is always room for improvement, there are limitations and doubts surrounding the idea of bringing in new technology into operations and changing the way […]

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Jun
25

WORKING WITH YOUR CONSULTANT TO GET THE BEST RESULTS

If you’ve never worked with a consultant before, or rarely worked with one, you may be wondering why you might want to do so when you may have the ability to complete a project on your own. The reason you would work with a consultant comes down to the best use of your resources, which are […]

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Jun
17

ARE YOUR PRODUCTS AGING LIKE WINE OR FORGOTTEN YOGURT?

Our members are our consumers. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership publications (magazine, newsletters, blogs, etc.) certifications research, data, & analytics education events (conferences, seminars) online learning (webinars, e-learning, virtual events) […]

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Jun
13

HOW CAN ASSOCIATIONS PROVIDE ROI VALUE TO THEIR CORPORATE PARTNERS?

Many association sponsorships are transactional – with low visibility and recognition, banner ads and logos placed on websites and podiums at conferences. These are of minimal value to many companies. What sponsors and partners are really looking for is Return on Investment (ROI) value from associations. In fact, some companies are now increasing their sponsorship spending […]

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Jun
03

FIND A BUREAUCRACY AND UNCOVER CUSTOMER SERVICE OPPORTUNITIES

What is the job of the IRS? It is to collect taxes to fund the work of the US government. Except depending on your viewpoint the job of the IRS could be something else entirely. In 2009 the IRS spent 11.7 billion dollars to do its job and in 2017 the IRS had 76,832 employees. So […]

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May
27

CRM: CUSTOMER RELATIONSHIP MANAGEMENT

CRM is one of the most effective ways to manage sales prospects and then segment them into any number of categories. It is a database driven technology that allows your sales staff to track prospects through the sales process and develop promotional campaigns specifically targeted to companies within each segment you manage. Using a CRM […]

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May
23

THE FULL POTENTIAL OF THE CHANGING FREELANCE ECONOMY

he American workforce or rather the workforce around the world is seeing trends of independent workers increasing in numbers, Millennials with strong entrepreneurial spirits wanting to take matters of financial stability into their own hands, increased virtualization of association offices, increased technology-enabled efficiencies and time savings, etc. I think this is a natural evolution of […]

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SEGMENTING YOUR MARKET – A CASE STUDY

In Segmenting Your Market – An Overview, we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. The following charts illustrates an example of this: As the chart illustrates, each of the five industry suppliers executes their own marketing […]

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May
16

SEGMENTING YOUR MARKET – AN OVERVIEW

Most of us today are accustomed to receiving advertising from companies that are based on our behaviors in the marketplace. For example, when we search for a product on Amazon, we are offered similar or complementary items based on our previous purchases and searches and our behavior in the marketplace. This is the result of […]

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