Author: Emily Malkowski

Emily Malkowski is a freelance writer and strategist with bylines in The American Prospect, Roadtrippers Magazine, Step Out Buffalo, and more. She specializes in SEO strategy for small businesses and lives in beautiful Buffalo, New York.
Aug
27

Optimize your blog content for search engines in 6 easy steps

As a professional in the digital age, you’ve probably already heard plenty of people talk about search engine optimization (SEO) by now. But just how important is SEO, and if you’re already posting engaging content on your organization’s blog, do you really need to worry about it? Well, according to a study conducted by online […]

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Aug
13

8 ways to generate fresh content ideas for your association’s blog

As someone who oversees blog content creation in my full-time job and freelance writes on the side, I know from experience that once you hit a bad patch of writer’s block, it can be really tough to brainstorm new ideas that feel interesting and fresh. To combat this, I’ve developed a few tried and true […]

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