How to Host Virtual Meetings in a Time of Screen Fatigue
Meetings are a crucial aspect of the work your association does and likely a primary source of revenue. Annual meetings, trade shows and expos are where you showcase your leadership and value. For members, they’re an opportunity to network and learn. For industry partners and sponsors, they’re a chance to lock in new business. Those […]
3 Habits of Associations That Are Thriving in the Digital Age
Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Today, they’re competing for attention against the likes of Google and Facebook. Members can access a flood of content for free online, which means your association needs to work harder to assert the value of […]
Why email success starts with a clean subscriber list
Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003, we were able to send out emails with the voracity of water coming out of a […]
How to write powerful emails that connect in trying times
Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools in March 2020. He knew it was the wrong direction as soon as he started putting words to the page. The subject line […]
14 content curation tools every online marketer should check out now
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. Fortunately, marketers have access to a range of free and paid tools designed to help small teams […]