Invigorate Revenue

Dec
16

Here’s a big idea: Innovation can be small

Let’s make a bet. I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk […]

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Dec
12

Are you creating content you don’t actually need?

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people.  Why?  They were sending too many.  NAR’s staff of about 300 people […]

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Dec
03

This worksheet helped 1 association trim its website by 95%

When Courtney Reyers first started working at the American Society for Microbiology nearly five years ago, she was faced with a 20,000-page website. It was untagged, unstructured and the search was, in her words, “a complete nightmare.”  Something had to be done.  As the senior manager for digital strategy at the American Society for Microbiology, […]

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Dec
02

Is it time to Marie Kondo your content?

When Meena Dayak’s team at the American Public Power Association sought to redesign their website about two years ago, there was a lot to consider. Well, a lot of content to consider.  “It had been a while since we had taken such a comprehensive look at the site,” said Dayak, who serves as the vice […]

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Nov
28

Should you shorten your workweek?

If it was possible to have shorter meetings, take a paid day off every week, cut the overhead cost of operating your office building and increase overall productivity, would you do it? Thought it sounds like a no-brainer, what it takes to actually get there might leave a lot of leaders immediately unsure. But that’s […]

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Nov
25

Should your association start a podcast?

When Hannah Andrews and her team started thinking about creating their first podcast, they weren’t actually thinking in those terms. Instead, they considered their strategic plan goals around consumer outreach for the Association for Professionals in Infection Control.  What’s a great way to build the audience they already had for their website, with info about […]

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Nov
05

Your association website probably isn’t accessible — but should be

When President George H.W. Bush signed into law the Americans with Disabilities Act in 1990, he did so on the White House lawn in front of a crowd of 3,000 people.  The landmark legislation would ensure “every man, woman and child with a disability can now pass through once-closed doors into a bright new era […]

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Oct
29

Build a culture of automation

When we talk about automation, we are typically referring to technology by which a process or procedure is performed with minimal human assistance. I expect most association professionals have at least heard by now how automating repetitive tasks can increase efficiency and help associations better serve their members.  We conduct a lot of studies at […]

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Oct
28

Why leadership support is important when incorporating automation

Over the decades, the world has transformed in a way that makes technology indispensable to organizations with any kind of customer service. We see so many new technologies that allow associations to keep existing members happy and renewing membership all while targeting prospects in order to grow their membership. They also allow associations to recognize […]

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Oct
22

Identifying opportunities to automate

When we start talking about automation or artificial intelligence, people often recoil a little. That might stem from a fear of change, or a belief that it will bring drastic change and completely disrupt the way we work. But if we pay close attention, it becomes evident how automation is already impacting various areas in […]

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